Alliance Automotive Group (AAG) is a leading distributor of passenger and commercial vehicle parts to the independent automotive aftermarket in Europe. It operates in France, the U.K., Ireland, Germany, the Netherlands, Belgium, Spain, Portugal, Poland, Hungary and Romania. The company is a wholly-owned subsidiary of Genuine Parts Company (GPC), the largest global automotive replacement parts distributor with activities in North America, Europe, and Australasia. AAG’s network serves thousands of customers across Europe supported by a logistics infrastructure of 75 Distribution Centres, approximately 2,550 Stores and thousands of vehicle repairers, body shops and auto-centres. AAG has a revenue of 3.4 billion euros with over 17,000 employees. Learn more at www.allianceautomotivegroup.eu
Alliance Automotive GroupUK & Ireland arescaling our Sales API, a headless interface that allows customers andpartnerplatformsto integrate directly with our catalogue and order management systems.Tosupportour growthambition, we are recruiting aDigital Product Owner tobe responsible formarketexpansion,competitiveenhancementandcontinuous improvementof our Sales API.
The Sales API is an establishedREST interface that enables customers and third-party systems to:
Access our product catalogue programmatically
Place and manage orders
Check stock and pricing in real-time
Integrate with garage management systems and other partner platforms
Build custom interfaces to our systems
You'lltake strategic ownership of the Sales API, strengthening our market position, driving adoption with new customers and partners, and acting as technical consultant to integrators. This means defining the roadmap, prioritising features based on commercial value, and working directly with Key Account customers to enable successful integrations.
This rolerepresentstrue product ownership with meaningful technical depth. The successful candidate will need a strong understanding of API architecture, design principles, and underlying system process flows, combined with a solid grasp of solution implementation and associated business processes.
You must be comfortable engaging in detailed technical discussions with developers and integration partners, confidently translating requirements intoviablesolution options. The role requires close collaboration with engineering teams to deliver enhancements, partnership with Commercial teams to support business tenders, and direct engagement with customers to guide and support successful implementation.
Reporting to theB2B Digital Portfolio Manager, this role combines strategic product thinking, technical consulting, and commercial impact in a market-leadingautomotiveorganisation.The Sales API is acrucialproduct that enables customers and partners to integrate directly with our systems. Done well, it drives adoption, reduces manual process overhead, and creates competitive advantage.
Product Ownership & Strategy
Own the Sales API roadmap, prioritising features based on competitive positioning, commercial value, customer demand, and engineering capacity
Make informed trade‑off decisions balancing customer requests, competitive differentiation, and technical constraints
Monitor the competitive landscape and define enhancements that strengthen market position
Drive API adoption and growth, onboarding newcustomersand third‑party integrators at scale
Define success metrics and track API performance, adoption, and commercial impact
Partner with commercial teams to understand customer needs and translate them into product priorities
Communicate roadmap updates, releases, and progress to internal and external stakeholders
Technical Consulting & Customer Engagement
Act as a technical consultant to customers and third‑party partners integrating with the API
Work directly with Key Account customers to understand integration requirements and guide successful implementation
Provideexpert guidance on API architecture, endpoints, authentication mechanisms, request/response structures, error handling, and best practices
Support pre‑sales conversations where API capability is critical to the commercial proposition
Troubleshoot integration issues and collaborate with engineering to resolve technical blockers
Support integration testing and User Acceptance Testing (UAT), including defect identification and validation
ProductDelivery, Quality & Governance
Manage the product backlog and set sprint priorities aligned to strategic objectives
Write detailed user stories and acceptance criteria covering API behaviour, endpoint specifications, data validation rules, and error scenarios
Define API requirements including endpoints, payload structures (JSON/XML), authentication, and business rules
Work closely with engineering to translate business and customer requirements into technical solutions
Participate in Agile ceremonies (stand‑ups, sprint reviews, retrospectives)
Define and execute test scenarios tovalidateAPI functionality, data accuracy, and business logic
Review andvalidateAPI payloads to ensure compliance with documented requirements
Use SQL to query and validate relational data, confirming correct processing of orders, pricing, inventory, and customer information
Perform data reconciliation to ensure consistency across integrated systems
Ensure API documentation (e.g., Swagger/
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