E-Commerce Strategy & Performance
- Develop and execute the hotels' e-commerce strategy to maximize direct online revenue and market share.
- Manage website performance, booking engine optimization, content management, and user experience.
- Monitor website analytics, conversion rates, and digital revenue performance, implementing improvements to drive results.
- Collaborate with Digital Marketing teams on SEO, SEM, metasearch, display advertising, and retargeting campaigns.
- Identify opportunities to enhance online guest acquisition and direct booking penetration.
Distribution Management
- Manage all distribution channels, including Global Distribution Systems (GDS), Online Travel Agencies (OTAs), wholesalers, and direct channels.
- Ensure accurate rate loading, inventory availability, restrictions, and content consistency across all platforms.
- Maintain channel parity and monitor pricing competitiveness.
- Conduct regular audits of distribution systems and connectivity to ensure optimal performance.
- Work closely with Revenue Management to implement pricing and inventory strategies.
Revenue Optimization
- Analyze channel production, booking patterns, market trends, and competitor activities.
- Provide recommendations to maximize revenue, profitability, and return on investment.
- Support forecasting, budgeting, and commercial planning processes.
- Produce regular performance reports and business insights for hotel leadership.
System & Stakeholder Management
- Serve as the key point of contact for OTA, CRS, PMS, Channel Manager, and distribution partners.
- Manage relationships with key online partners to secure promotional opportunities and enhance visibility.
- Ensure effective integration and utilization of all e-commerce and distribution technologies.
- Support training initiatives related to e-commerce and distribution systems.