Eurofins Viracor LLC is an equal opportunity employer and encourages individuals from all backgrounds to apply. By submitting your application, you acknowledge and agree to the following conditions:
Basic Function and Scope of Responsibility:
This dual-function role is responsible for owning the marketing systems and digital infrastructure that enable scalable growth while also leading product management, development, and commercialization strategy for Viracor’s cell therapy diagnostic portfolio. The Marketing Systems Lead & Cell Therapy Product Manager role owns the company’s website, CRM (Microsoft Dynamics 365), and marketing technology ecosystem, ensuring effective lead generation, customer engagement, and performance optimization. This position serves as a critical bridge between commercial execution, product strategy, and digital enablement, driving growth through both market-facing innovation and operational excellence in marketing systems. Approximately 80% of the role is dedicated to marketing systems leadership and digital enablement, with the remaining 20% focused on supporting the strategy, development, and commercialization of Viracor's cell therapy diagnostic portfolio.
In this capacity, the role partners closely with Cell Therapy Business Development Managers, field sales, medical affairs, and external partners to define product strategy, develop offerings, and drive adoption across the cell therapy continuum.
Essential Job Duties:
Marketing Systems, Website & Digital Enablement
•Update, manage, and maintain website content using a CMS platform, ensuring accuracy and brand alignment
•Manage and optimize lead flow within Microsoft Dynamics 365, ensuring accurate capture, routing, and integration to support marketing attribution and sales pipeline effectiveness
•Create, embed, test, and troubleshoot D365 forms and digital conversion points to ensure seamless lead capture and user experience
•Develop and optimize website content for traditional and AI-powered search environments (SEO, AEO, GEO), ensuring content is structured to enhance visibility, answer user intent, and perform effectively across search engines and generative platforms
•Identify and implement website and landing page optimization opportunities (CRO) to improve user engagement and lead conversion rates
•Monitor and analyze website performance across traditional and emerging channels (including AI-driven platforms) using analytics tools, delivering insights to optimize content, user experience, and conversion performance
•Maintain and update downloadable website assets
•Analyze user behavior and campaign performance to continuously refine digital strategy and maximize ROI
•Collaborate with internal stakeholders to implement website updates and campaigns
•Play a key role in supporting the launch and growth of a new business unit by developing scalable digital
experiences, content, and lead generation capabilities
•Partner cross-functionally to establish and optimize website and marketing system infrastructure in support of new products, services, and market expansion
•Proactively evaluate, adopt, and apply emerging technologies (including AI-driven tools and platforms) to improve website performance, content effectiveness, operational efficiency, and user experience
•Serve as primary owner of website governance, ensuring content standards, structure, and best practices are consistently applied across all digital properties
•Ensure website content and functionality adhere to accessibility standards and regulatory/compliance requirements
•Assist in designing, editing and production of digital and print-ready assets using Adobe Creative Suite
Cell Therapy Product Management & Commercial Enablement
•Lead product strategy, development, and lifecycle management for cell therapy diagnostic solutions supporting CAR T and emerging therapies
•Partner with Cell Therapy Business Development Managers to support co-selling efforts, value messaging, and opportunity advancement
•Translate market needs into new test offerings, enhancements, and bundled solutions across the patient journey
•Collaborate with medical, operations, and commercial teams to define product positioning, differentiation, and clinical value propositions
•Develop sales tools, training materials, and go-to-market strategies to support field execution
•Gather and synthesize voice-of-customer, competitive intelligence, and market trends to inform product roadmap
•Support strategic partnerships with pharma, CAR T manufacturers, IDNs, and transplant centers
•Contribute to pricing, value-based messaging, and contract strategy in collaboration with leadership
•Represent the organization at industry meetings, product reviews, and strategic customer engagements