Digital commercial customer planning
Translate QCP into daily site activity plan across customer groups, including content publishing (e.g., start page, navigation)
Optimize overall digital performance based on QCP and Global guidelines
Digital experience optimization
Secure full funnel optimization of the holistic digital customer experience on .com and app
Plan analysis of sales performance, web analytics, user behavior and A/B testing to generate hypothesis and identify actions to improve digital sales, profit, brand perception, customer lifetime value, etc.
Review results and conclusions of tests and actions, and share learnings with Sales Market teams and Global functions to continually optimize digital experience, customer journey, and inform Global development roadmap
Continually monitor and optimize delivery, payment & return options and fees to drive overall digital profit growth
Drive implementation of post-purchase strategies, new capabilities and roll-outs
Manage interaction with customer support
Raise incidents with Global / Business Tech
Collaboration
Plan digital execution together with Commercial Manager and Commercial Lead
Guide E-com Leads based on executional plan
Leverage Commercial Business Analyst for analysis and testing