Perform product and program management with definition of priorities, P&L, meeting market/ customer requirements.
Create market introduction strategies by creating and providing sales and markting concepts and kits.
Continously survey and analyse the markets and competition to derive product strategies.
Develop concepts for new products, evaluate technical and economical feasibility, coordinate with interface departments and prepare decisions. Coordinate the realisation.
Ensure a competitive market coverage, TOP vehicle coverage and time to market.
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