Manage brand strategy and execution for products to drive awareness, adoption, and business growth.
Support insight generation through market research, competitive analysis, and customer understanding to inform brand strategy.
Partner with cross-functional teams to address market challenges and support ongoing brand development.
Monitor brand performance using market trends, customer feedback, competitor actions, and key business metrics.
Identify opportunities to optimize messaging, campaigns, and channel mix based on performance insights.
Support brand strategy development for pre-launch products, including positioning, target audience definition, and key message development.
Drive launch readiness planning, including market shaping, stakeholder engagement, and preparation of commercial tools and materials.
Build and align go-to-market plans with cross-functional teams such as Medical, Market Access, BU, Regulatory, and Legal etc.
Oversee brand budget, timelines, etc. to ensure efficient execution.
Ensure all marketing activities are compliant with company policies, regulatory requirements, and ethical standards.

Senior Brand Manager