How does your working day look like …
Revenue Responsibilities:
- Monitor reservations and revenue systems and ensure accurate and up-to-date availability, rates, and inventory across all channels.
- Develops Action Plans to reach daily / monthly / yearly KPIs.
- Completes all rooms forecasting to accurately project demand and pick up for groups and transient, both short and long term.
- Maintains records pertaining to market segments, transient pace numbers, forecasts, and other rooms’ data.
- Coordinate updates/stay restrictions or rate changes to reflect the hotel selling strategy in response to the market demand.
- Records competitive set pricing and yield strategies and completes analysis on the market and its opportunities based upon the competition and previous history.
- Makes sure rate leakages are handled and solved in a timely manner. Use Fornova system to resolve all the rate leakages for all connected partners.
- Develop and implement strategies to optimize room revenue and occupancy levels.
- Analyse market trends, competitor pricing, and demand patterns to make informed decisions in collaboration with Cluster Director of Revenue Management.
- Monitor and adjust room rates based on market conditions and demand fluctuations in collaboration with Cluster Director of Revenue Management.
- Makes sure rate plans are correctly indexed / loaded and distributed to all channels
- Utilize revenue management tools and systems to forecast demand and maximize revenue potential.
- Analyse data to identify trends, opportunities, and areas for improvement.
- Provide insights and recommendations to the management team based on analysis.
- Group rate evaluation of high demand exhibitions.
- Prepares the weekly Rev Max meetings and ensures completion of slides by all allied departments.
E-Commerce Responsibilities:
In collaboration with appointed Agency and Regional E-Commerce Team:
- Measure/evaluates hotel performance – SEO, SEM and PPC Campaigns
- Continuously optimize content (across all languages) - Ensure efficient use of researched keywords and recommends data-driven amends
- Review and monitor the content and search engine ranking of competitors’ websites and react appropriately to maintain competitiveness.
- Review content across the hotel direct websites (25hours and All.com) and liaise with Marketing for required changes.
- Collaborate with Cendyn to ensure ROAS on Metasearch campaigns.
- Liaise with the web agency and corporate office for any website/IBE enhancements.
In collaboration with hotel marketing:
- Develop and implement eMarketing initiatives for the hotel’s key feeder markets to increase the number of qualified visitors to the hotel website, thus increasing revenues and conversion.
- Identify and develop joint e-commerce initiatives with qualified local, regional, and/or national partners/sites.
- Establish and implement the hotel’s annual advertising plan for electronic channels and assist with matters related to creative and media planning for PPC.
- Ensure brand and marketing message on electronic channels is consistent with overall marketing activities, i.e., special promotions/offers, etc.
- Research and benchmark electronic media adverts and articles to ensure that the hotel remains a market leader and collaborates with PR & Marketing closely.
- Review and regularly monitor the hotel’s primary competition set and maintain digital performance competitiveness
Website Analytics – REV
- Analyse the website user behaviour, site performance, source of referrals, etc.; and act accordingly.
- Analyse the website production (bookings) reports available from the website statistical package and/or from the hotel’s Opera property management system or any other such MIS tool.
- Provide monthly reports on website KPI to the hotel’s management team and the regional and corporate offices.
- Manage Booking.com Sponsored Ads and Expedia Travel Ads to achieve Fair ROA’s
- Drive Digital Direct goals set by Ennismore Regional and Corporate Office.