The Sales Specialist is responsible for selling and promoting all existing and new Gold Standard Diagnostics (GSD) and partner products to food processors, food and beverage manufacturers, service laboratories, and purchasing organizations throughout the assigned territory. This role is responsible for driving growth through integrated food safety testing solutions including rapid food test kits, culture media, PCR, ELISA, LFD, and automated analyzer platforms to help customers improve product quality, compliance, efficiency, and laboratory throughput. This role is focused on developing new business opportunities, expanding existing accounts, and supporting strategic growth initiatives across the territory. This position is remote-based and requires regular travel throughout the assigned territory, attendance at customer sites and trade events, and periodic travel to company headquarters as required by management.
Essential Duties & Responsibilities
● Introduce new products and promotions to existing and new customers
● Actively attempt to switch accounts to GSD products from those of competitors where appropriate
● Maintain and expand existing business by developing strong relationships with accounts
● Own and grow the Midwest territory across food processors and contract laboratories including IL, IN, IA, KS, MI, MN, MO, ND, NE, OH, SD, and WI
● Sell food safety testing solutions including rapid test kits, culture media, automated analyzers, and related workflow solutions as standalone and integrated testing workflows
● Build and close bundled opportunities including culture media, automation, testing platforms, and workflow improvements
● Identify opportunities to increase laboratory throughput, reduce labor requirements, and standardize testing methods
● Expand existing and new accounts through cross-selling, multi-site standardization, and strategic account development
● Develop new business opportunities through vendor consolidation initiatives, method changes, and workflow optimization
● Partner with technical teams to support method selection, validation, implementation, and customer training activities
● Provide reports to management that include market conditions, route reports, expenses, sales targets, closes and losses in a timely and accurate manner
● Conduct well organized product presentations and demonstrations to customers as well as at conventions
● Attend conventions, sales meetings and training programs as requested by management
● Support and direct the application of company sales and marketing promotional activity
● Set and maintain territory sales objectives and review them with management on routine basis
● Maintain disciplined pipeline management, forecasting, CRM updates, and account planning activities
● Establish strategic business relationships across Food Safety, Quality Assurance, laboratory, operations, and procurement stakeholders
● Provide management with forecasts and long range plans for the achievement of budget and quota objectives