As Digital Experience Specialist, you will report to the E-Commerce Manager, you are responsible for analyzing and understanding customer behavior to maximise net sales for a given concept while overseeing and implementing onsite execution and following the visual branding guidelines for COS. In this role, you will report and analyze customer behavior KPIs and act on results.
Site Plan and Management:
- Perform daily quality checks on all site content launches.
- Manage on-site visual merchandising, listing page product sorting, and landing page layouts to drive revenue.
- Ensure the site reflects a strong fashion aesthetic tailored to the local market.
Omni-channel CRM:
- Plan, execute, and optimize customer lifecycle and segmented communications across Email and LINE to boost customer engagement.
Market Insights & Analytics:
- Analyse sales data, site performance data, customer behaviour, and competitor trends to suggest feature enhancements, landing page updates, and market-specific site activities.