We are seeking a dynamic and commercially driven MICE & Groups Sales Manager to join our team at Fairmont Le Montreux Palace, one of Switzerland’s most iconic landmark hotels nestled on the shores of Lake Geneva.
In this role, you will be the primary ambassador for our MICE and group offering across the Swiss domestic market with a strong focus on German-speaking Switzerland, Germany, and Austria. Your deep knowledge of our meeting, incentive, conference, and events facilities, combined with your commercial instincts and relationship expertise, will allow you to build a thriving pipeline of group and event business.
If you thrive in a luxury environment, have a passion for group and event sales, and excel at connecting organizations with exceptional destination experiences, we invite you to be part of our story.
What you will drive:
- Proactively develop and grow MICE and groups business from the Swiss domestic market and German-speaking source markets (DACH region)
- Position Fairmont Le Montreux Palace as the premier destination for corporate meetings, incentive programes, conferences, and social events in Switzerland
- Contribute directly to group revenue growth through strategic account development, lead generation, and market penetration
Summary of Responsibilities
Reporting to the Area Director of Sales & Marketing, responsibilities and essential job functions include but are not limited to the following:
Business Development & Market Coverage
- Consistently offer professional, friendly, and engaging service to all internal and external stakeholders
- Proactively prospect, qualify, and develop new MICE and group accounts within the Swiss domestic market, with primary focus on German-speaking Switzerland (Zürich, Bern, Basel, Luzern), Germany, and Austria
- Manage and develop a portfolio of key accounts including corporate clients, event agencies, professional conference organizers (PCOs), association planners, and incentive houses
- Identify and cultivate new business opportunities across the Meetings, Incentives, Conferences, and Events (MICE) segment, as well as social groups and leisure group programes
- Establish parameters, negotiate pricing, and confirm group business through written contracts in line with hotel policies
- Plan and execute targeted sales trips, roadshows, and client entertainment activities within key feeder markets
- Attend relevant tradeshows, industry events, and networking forums to increase the hotel’s visibility within the German-speaking MICE community
- Conduct regular site inspections and familiarization trips for key accounts and prospects, ensuring a compelling and tailored hotel presentation
Revenue Management & Cross-Departmental Collaboration
- Drive and ensure the achievement of group and MICE sales objectives on a monthly, quarterly, and annual basis
- Collaborate closely with the Revenue Management and Events teams to ensure rate integrity, market positioning, and seamless handover of confirmed group business
- Work in partnership with the Events Management team to guarantee the smooth execution and delivery of confirmed group programs.
- Monitor group pace, conversion rates, and lead volumes, adjusting prospecting and sales strategies accordingly
- Prepare weekly, monthly, quarterly, and annual sales reports as required by the Area Director of Sales & Marketing
Account Management & CRM
- Maintain a high level of exposure for the hotel within the German-speaking MICE and corporate markets
- Nurture and maintain key accounts, contacts, activity logs, and business details within the hotel’s CRM systems
- Respond to all business leads and RFPs within a 24-hour timeline, ensuring proposals are tailored, compelling, and reflective of the Fairmont brand
- Conduct regular competitor surveys and recommend proactive strategies based on market intelligence and demand trends
- Maintain detailed knowledge of all hotel services, event spaces, capacities, F&B offerings, and relevant facts and figures
- Follow all departmental policies, procedures, and LQA standards
Key Performance Indicators
- Group and MICE revenue contribution from Swiss domestic and DACH markets
- Number of new accounts activated within assigned markets
- Conversion rate of leads and RFPs to confirmed group business
- Group room night and event revenue production versus targets
- RGI and group market share performance within the competitive set
- ROI on sales trips, roadshows, and trade event participation