We are seeking an accomplished and visionary Director of Sales & Marketing to lead our integrated sales and marketing operations in Playa del Carmen, Mexico. In this pivotal role, you will drive revenue growth and brand expansion, build and mentor high-performing sales and marketing teams, and establish strategic partnerships that position our organization for sustainable success. As Director of Sales & Marketing, you will be responsible for developing comprehensive sales and marketing strategies, achieving ambitious revenue targets, enhancing brand positioning, and fostering a customer-centric culture that delivers exceptional results.
- Develop and execute integrated sales and marketing strategies to achieve revenue targets, identify new business opportunities, expand the customer base, and strengthen brand presence while monitoring market trends and competitor activities to adjust strategies accordingly
- Lead, mentor, and motivate cross-functional sales and marketing teams, fostering a collaborative and results-driven environment that encourages innovation, professional growth, and accountability across both departments
- Establish and maintain strong relationships with key clients, stakeholders, and marketing partners, ensuring exceptional customer service and satisfaction at all touchpoints throughout the sales and marketing lifecycle
- Manage sales forecasting, pipeline development, marketing campaign performance, and resource allocation to optimize team performance and maximize revenue generation and brand awareness
- Implement and oversee CRM systems, marketing automation platforms, and analytics tools to track customer interactions, measure sales and marketing performance, and generate data-driven insights for continuous improvement
- Set clear objectives and performance metrics for both sales and marketing teams, conduct regular performance reviews, and provide ongoing training and development opportunities
- Develop and oversee marketing campaigns, brand positioning strategies, and promotional initiatives that support sales objectives and enhance market visibility
- Analyze market dynamics, competitive landscape, and customer behavior to refine sales and marketing approaches and enhance business outcomes
- Prepare detailed reports on sales and marketing performance, including key metrics, financial analysis, and campaign effectiveness, and present findings and recommendations to senior management