Content Manager

At Rixos Phu Quoc, every caption, campaign and conversation shapes how the world experiences our brand.

We are looking for a strategic and creative Content Manager who can turn ideas into compelling stories and stories into measurable impact.

If you understand that great content drives visibility, builds loyalty and converts curiosity into bookings, this role is for you.

As Content Manager, you will develop and execute a content strategy aligned with both short-term campaigns and long-term brand positioning. You will work closely with Marketing and Design to ensure consistent storytelling across all platforms, from website and social media to PR campaigns and sponsorship initiatives.

This role combines creativity with structure, strategy with execution, and storytelling with performance.

Key Responsibilities

Content Strategy & Planning

• Develop and implement a content strategy aligned with marketing objectives

• Plan website content, tone of voice, layout and storytelling approach in collaboration with Marketing and Design teams

• Generate creative campaign concepts including written messaging and visual direction

Content Creation & Optimisation

• Create high-engagement content that reflects the brand’s luxury positioning

• Write and optimise SEO-driven copy using targeted keywords while maintaining engaging storytelling

• Rewrite and refine copy to ensure clarity, accessibility and impact

• Continuously generate fresh ideas to attract and retain audience attention

Brand, Compliance & Best Practice

• Ensure all content complies with copyright, data protection and relevant regulations

• Stay up to date with industry trends and digital best practices

• Conduct competitor analysis to benchmark content performance and identify opportunities

Media, Sponsorship & External Relations

• Draft professional correspondence related to sponsorship proposals, negotiations and appreciation letters

• Maintain strong relationships with local, national and international media (print and digital)

• Support maximising media coverage for events and promotional activities

Guest Engagement & Communication

• Respond to guest inquiries regarding property facilities and services with clarity and professionalism

• Record and relay communications accurately and efficiently