POSITION SUMMARY:
The position will direct the Bass Pro Shops internal team and external agencies in their execution of all broad-reach media programs/platforms to ensure that costs are within Bass Pro Shops Group planning guidelines and below industry averages. This Marketing Manager will establish long-term and short-term strategies to maximize the return on the entire organization’s media investments.
ESSENTIAL FUNCTIONS:
Oversee all activities of broadcast, print, and out-of-home media planning/buying function; set standards of excellence, ensure deliverables and appropriate communications
Direct the development, presentation, and maintenance of all media plans, including objective/strategies, strategic initiatives, updates, and POV's on opportunistic proposals
Present plans to organization and lead strategic planning initiatives
Interact with buying groups (agencies) and ensure that buying implementation is in alignment with media plans – manage all external resources (creative & planning/buying)
Execute all media added-value programs and integrations, working in conjunction with network partners
Collaborate with Brand Marketing Teams on media placement for proprietary brand initiatives
Negotiate and manage contract process for TV sponsorship properties in outdoor verticals
Foster and maintain strong media market relationships for local spot buys and with national cable network partners
Develop system of back-end accountabilities, measurements, and effectiveness standards to drive continuous improvements and optimization of all media buys
Manage budgets, oversee billing issues in liaison with internal accounting groups
ALL OTHER DUTIES AS ASSIGNED
EXPERIENCE/QUALIFICATIONS:
Minimum Degree Required: Bachelor's degree or equivalent experience in Marketing, Mass Media, or Communications
Experience: Minimum of 5 years media planning experience in agency or client environment
KNOWLEDGE, SKILLS, AND ABILITY:
Excellent verbal and written communication, organizational, interpersonal, and analytical skills
Superb leadership skills and proven ability to manage and motivate teams
Detail-oriented, excellent follow through, ability to multitask, manage projects and workflow, and work well under tight deadlines in a fast-paced environment
Proficiency in MS Word, Excel, PowerPoint, and Access
TRAVEL REQUIREMENTS:
N/A
PHYSICAL REQUIREMENTS:
Regularly performs computer work and sits.
Occasionally walks and stands.
Seldom/never lifts up to 50lbs.
INDEPENDENT JUDGEMENT:
Performs duties within scope of general company policies, procedures, and objectives. Analyzes problems and performs needs assessments. Uses judgment in adapting broad guidelines to achieve desired result. Regular exercise of independent judgment within accepted practices. Makes recommendations that affect policies, procedures, and practices.
Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.
Reasonable Accommodations
Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at hrcompliance@basspro.com.