West Regional Strategist

Job Title

West Regional Strategist

Job Description Summary

Cushman & Wakefield (NYSE: CWK) is a leading global real estate services firm that delivers exceptional value for real estate occupiers and owners. Cushman & Wakefield is among the largest real estate services firms with approximately 50,000 employees in 400 offices and 60 countries. In 2024, the firm had revenue of $9.36 billion across core services of property, facilities and project management, leasing, capital markets, valuation, and other services.
Global Occupier Services (GOS) at Cushman & Wakefield is a business unit specializing in the provision of a range of services which are specifically tailored to the requirements of globally active companies and their worldwide real estate interests. The range of services provided by GOS varies from market to market and client by client, but is fundamentally built around consultancy, advisory, transaction management, project and development services, workplace, and integrated facilities management services.

The Head of Strategy & Insights – West is the regional strategy lead for the Standard Chartered (SC) account, turning portfolio data, market intelligence and business priorities into clear, practical plans for the West region. The role works closely with the Head of Strategy & Insights, the Regional Head of Asset Management – West, regional Asset Management leaders and market teams to shape portfolio direction and support better real estate decisions.
The role leads market and metro planning, portfolio diagnostics, business cases and opportunity reviews across the region. It connects office, retail, transactions, estates, workplace, projects, finance and local market expertise so that recommendations are well evidenced, commercially grounded and capable of being delivered.
Success in the role requires strong judgement, clear communication and disciplined follow-through. The role is not just about analysis; it is about using insight to improve the quality of briefs, reduce rework, speed up decision-making and help the region move from strategy to delivery with confidence.

Job Description

RESPONSIBILITIES
Regional Portfolio Strategy & Market Planning

• Lead the development of West region portfolio plans aligned to SC business priorities, global Asset Management direction and local market context.
• Prepare and maintain market and metro plans for priority West markets, including core locations, growth requirements, consolidation options, lease events, divestment priorities and potential upgrade opportunities.
• Translate business ambition into practical real estate choices across office, branch and specialist portfolios, balancing brand, customer need, cost, capital, risk and timing.
• Work with the global strategy team, regional Asset Management leaders and market teams so that global frameworks are turned into usable local plans.

Insights, Data & Business Intelligence

• Use lease, occupancy, utilisation, cost, scorecard, business brief and market data to identify risks, opportunities and priority actions across the West region.
• Analyse WRB briefs and final delivery outcomes to understand where requirements change, where decisions slow down and how future briefs can be made sharper.
• Identify portfolio trends including surplus space, upcoming lease risk, under-used locations, cost leakage, service charge or property tax opportunities and market movement that could affect future decisions.
• Maintain clear regional dashboards, pipeline views and insight packs that help governance forums make earlier and better decisions.

Business Cases, Governance & Stakeholder Alignment

• Prepare options papers, scenario analysis, business cases and senior-level recommendations for regional and global governance forums.
• Bring together inputs from transactions, estates, workplace, projects, finance, FM, legal, tax, local brokers and other specialists to create one joined-up recommendation.
• Create a clear audit trail from business brief, market search and site scoring through to shortlist, recommendation and approval.
• Work directly with SC regional stakeholders and business representatives to test assumptions early, manage trade-offs and avoid late changes that slow delivery.

Retail, Office & Opportunity Pipeline

• Act as the regional strategy point of coordination for West retail acquisitions, branch portfolio planning and opportunities to upgrade the estate.
• Support network planning by combining business briefs, customer and market intelligence, branch scorecards, site performance, competitor activity and landlord insight.
• Work closely with the broader Retail COE and specialist teams on customer experience, design, projects and portfolio performance lessons learned.
• Identify practical opportunities to improve estate quality, client experience, speed to market and business alignment, using the wider CRES and CW platform rather than trying to solve issues in isolation.

Delivery Integration & Regional Leadership

• Work with Regional Asset Management, Transaction Management and Estate Management leaders to ensure strategy is executable and linked to delivery plans.
• Help prioritise and sequence regional activity so teams focus on the most valuable, urgent and decision-ready opportunities.
• Coach analysts and market teams in strategic thinking, analytics, business cases and simple, decision-ready storytelling.
• Track whether agreed strategic decisions are delivered as intended and use lessons learned to improve future planning, briefing and governance.

QUALIFICATIONS & REQUIREMENTS
Key Competencies

• Strategic portfolio judgement: able to connect business needs, market dynamics, lease events and real estate choices across countries and cities.
• Analytical discipline: confident working with lease, occupancy, utilisation, cost, scorecard and market data, and able to turn data into a clear “so what”.
• Executive communication: able to write concise papers, tell the story behind the numbers and present recommendations to senior stakeholders.
• Stakeholder alignment: effective at working across SC business teams, CRES, CW market teams, brokers and specialist functions without creating unnecessary process.
• Delivery orientation: understands that strategy must lead to action, with clear ownership, timing, risks, dependencies and measures of success.

Experience and Education

• Significant experience in corporate real estate strategy, portfolio advisory, asset management, occupier advisory, workplace strategy, retail network planning or management consulting.
• Proven ability to support multi-market portfolio reviews, market plans, business cases, acquisition or renewal strategies and governance papers in a regional environment.
• Strong understanding of office and retail banking portfolios, including utilisation, occupancy, lease events, site selection, market dynamics and business case development.
• Experience working with senior stakeholders and cross-functional teams, including transactions, estates, workplace, projects, finance, legal and local market advisers.
• Bachelor’s degree or equivalent professional experience; advanced degree, real estate qualification or relevant professional accreditation advantageous.

WORK ENVIRONMENT
This job operates in a professional office environment and requires close collaboration across regional, market-based and hub teams. The role routinely uses standard office technology and may require travel
across West region markets to support planning reviews, governance forums, stakeholder engagement and major portfolio initiatives.

PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to communicate with others and exchange accurate information; operate a computer and other office productivity machinery; move about the workplace; remain in a stationary position for 50% of the time; and extend hands and arms in any direction.

AAP/EEO STATEMENT
Cushman & Wakefield provides equal employment opportunity to all individuals regardless of their race, colour, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Further, C&W takes affirmative action to ensure that applicants are employed and employees during employment are treated without regard to any of these characteristics. Discrimination of any type will not be tolerated.

OTHER DUTIES
This job description is not designed to cover or contain a comprehensive list of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.

WHY JOIN CUSHMAN & WAKEFIELD?
As one of the leading global real estate services firms transforming the way people work, shop and live working at Cushman & Wakefield means you will benefit from;

• Being part of a growing global company;
• Career development and a promote