THE OPPORTUNITY
AbbVie is looking for a seasoned, commercially sharp Senior Brand Manager to take ownership of our hematology portfolio at a pivotal moment in its lifecycle. It is a role for someone who has already navigated the complexity of a highly specialized, hospital-based therapeutic area and is ready to operate at the intersection of science, strategy, and commercial leadership.
You will be expected to bring informed conviction to the table: a point of view on the market, a clear strategic narrative for the brand, and the executive presence to bring senior stakeholders, medical, market access, and commercial teams along with you.
WHAT YOU WILL OWN
Brand Strategy & Commercial Leadership
- Define and own the long-term strategic direction of AbbVie's hematology brand(s), grounded in deep understanding of the disease area, competitive dynamics, and patient journey.
- Translate clinical differentiation into compelling, insight-driven value propositions for stakeholders.
- Lead portfolio lifecycle planning - from in-line brand optimization to anticipating competitive threats and shaping strategic responses well ahead of market shifts.
- Partner with Global and Regional teams to localize strategy without losing strategic integrity.
Market Intelligence & Insight Generation
- Go beyond standard market research: synthesize data from multiple sources into actionable strategic intelligence.
- Proactively identify emerging trends in hematology treatment paradigms and translate them into brand opportunity or risk mitigation plans.
- Lead competitive scenario planning with rigor and foresight.
Integrated Brand Execution
- Develop and lead the execution of sophisticated, multi-channel marketing plans calibrated to the nuances of the hematology specialist community.
- Set and steward the brand budget with P&L mindset - making trade-off decisions based on commercial impact, not just activity volume.
- Ensure flawless alignment between medical education, market access messaging, and commercial campaigns.
Cross-Functional & External Leadership
- Act as the de facto commercial lead within the cross-functional brand team - bringing structure, direction, and momentum.
- Collaborate with external partners, agencies, and vendors to enhance brand presence and market penetration.
- Work closely with Medical Affairs and Market Access to ensure the brand strategy is supported by robust clinical and health economic evidence.
Performance, Accountability & Governance
- Define and track KPIs that reflect true brand health - not just activity metrics, but leading indicators of market share movement.
- Present performance reviews and strategic recommendations to senior leadership with clarity and commercial confidence.
- Ensure full compliance with all applicable regulatory, legal, and ethical requirements.