Responsible for definition, implementation and tracking of overall communication strategy in close alignment with all domains and business units (scope: internal and external communication)
Plan and control regional business unit communication budget for specific events, tools and media with overall business unit relevance
Define content of product specific communication
Plan and conducts co-marketing activities
Control communications to ensure compliance of marketing activities with Bosch brand positioning requirements
Define and execute the global/regional communication strategy in line with the product & GB strategy
Manage and track tasks, timeplan and budget for external & internal events
Participate in early involvement at customer for pre-selling & co-marketing opportunities
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