The Position
Reporting to the EVP of Growth & Partnerships, this leader will help lead the development of CNBC’s direct-to-consumer products, helping develop and implement the strategic vision of our subscription business, this includes building and connecting with non-linear audiences. They will convene leaders from across CNBC and VERSANT (editorial, marketing, tech, finance, product etc.), and through collaboration and coordination, build and oversee the cross-team processes needed to construct a sustainable DTC business.
Responsibilities:
- Own the revenue strategy and operations for CNBC’s new DTC products, including subscription growth, partnerships, and ARPU expansion.
- Supporting the business to help build out the DTC strategy, working with our editorial product, marketing and finance teams to create long-term plans.
- Manage pricing to maximize LTV, working with finance to maintain DTC financial model, including subscriber forecasts, churn analysis, pricing analysis etc.
- Identify and structure strategic partnerships that accelerate subscriber acquisition, distribution, bundling, and platform differentiation.
- Lead cross-functional alignment across product, editorial, marketing, finance, and executive teams to ensure revenue objectives are embedded in roadmap and execution.
- Collaborate with finance and other support groups to lead budget and forecasting process (annual plan, long-term plans, mid-year budget refreshes).
- Establish performance KPIs and measurement frameworks to evaluate acquisition, retention, conversion, and monetization initiatives.
- Own quarterly business reviews and executive reporting on state of the DTC business, upcoming initiatives, and overall pacing to plan.
What we’ll offer:
At CNBC Headquarters in Englewood Cliffs, NJ, you’ll have access to great perks and amenities:
- Sweat it out -- Free onsite fitness center with state-of-the-art equipment, plus daily group classes
- Eat up -- Gourmet cafeteria with daily specials plus soup and salad bars
- Extras --Don’t have a car? No problem! We offer free shuttle transportation to and from multiple locations in Manhattan, Brooklyn, Hoboken and Jersey City
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Salary range: $190,000-$250,000.