BRS Golf, is the leading provider of online tee time booking systems to golf clubs throughout UK, Ireland and the US, with GolfNow being the world’s largest online golf reservation platform. Our technology, services and distribution help Golf Course operations increase their rounds and revenue, expand their markets and manage their businesses. Just ask the owners and operators at more than 9,000 courses in North America, the U.K. and Europe.
These are exciting times for the game of golf and those who love and live it. With GolfNow we are driving forward and reshaping an entire industry- disrupting the status quo, building innovative new web based and mobile products, and assisting Golf Course operators to build profitable, sustainable businesses.
Although we “keep a start-up spirit” and have an internal feel of a small agile company, we can leverage all the benefits and resources of an international corporate community.
Key Responsibilities
New business acquisition sits at the core of this role. This is a front-line, hunter sales position for someone who thrives on persuasion, momentum, and outperforming targets. You will be responsible for identifying, engaging, and converting new customers, building a high-quality pipeline, and consistently delivering club acquisitions across your region.
Success in this role requires targeted prospecting, commercial judgment, data-led decision making, and the tenacity to move opportunities from first conversation to close.
- Drive new business acquisition and take ownership of executing your regional sales strategy to consistently secure new club partnerships and support long-term growth.
- Develop a deep understanding of our products, sales process, commercial models and target market.
- Use a consultative sales approach to uncover customer insights and understand pain points, leveraging these to create compelling pitches that persuade and secure new club partnerships.
- Develop advanced product and competitor knowledge, using this to position BRS and GolfNow as the market-leading choice through a precise, end-to-end sales process.
- Build a strong industry network, engaging decision-makers through outbound activity, referrals, events, and existing relationships.
- Leverage data, CRM insights, and sales resources to prioritize opportunities, forecast accurately, and optimize deal strategy.
- Drive sales performance by meeting and exceeding individual targets, demonstrating accountability, resilience, and a strong work ethic.
- Maintain rigorous pipeline management, ensuring accurate daily Salesforce updates, territory planning, forecasting, and reporting.
- Become a trusted expert in the market and follow through on all customer commitments, ensuring a smooth internal handover and a strong foundation for retention.
- When required, act as a brand ambassador, representing the business at exhibitions, conferences, and industry events to accelerate pipeline and brand presence.
- Collaborate with international colleagues to support a high-performance sales culture, consistently demonstrating core values and positive, professional behaviors.