The Director of Content Strategy will play a key role in shaping and executing the network’s content strategy across linear cable and digital platforms. This leader will drive audience growth, engagement, and revenue by aligning content initiatives with business priorities, optimizing the programming slate, and leveraging data-driven insights to inform decision-making.
This role partners closely with research, analytics, marketing, sales, product, and distribution teams to ensure content strategy supports broader company objectives. Depending on experience and level, the individual may manage team members and lead strategic planning initiatives. This role will report directly to the Vice President, Content Strategy.
This position is ideal for a strategic, analytical, and collaborative leader passionate about shaping the future of entertainment content in a rapidly evolving media landscape.
Responsibilities:
- Develop and execute a data-driven content strategy across cable, streaming, and digital platforms.
- Analyze audience performance data (Nielsen, Comscore, OTT/YouTube analytics, etc.) to identify trends and inform programming decisions.
- Optimize content mix, scheduling, and investment decisions to maximize audience acquisition, retention, and engagement.
- Partner with research and analytics teams to translate performance insights into actionable strategy.
- Conduct comprehensive reviews of movie and series packages, including title selections, windowing strategy, and purchase justification.
- Develop both long-term and short-term movie projections and allocations to support network scheduling strategies
- Collaborate cross-functionally with marketing, sales, product, and distribution teams to ensure alignment between content initiatives and revenue goals.
- Conduct competitive analyses and monitor industry trends, emerging technologies, and evolving viewer behaviors.
- Contribute to annual planning, long-term content roadmaps, and budget allocation processes.
- Prepare executive-ready presentations and strategic recommendations for senior leadership.
Additional responsibilities may include:
- Leading the overall strategic vision for a portfolio, platform, or genre.
- Managing and mentoring team members.
- Influencing budget decisions and long-range planning.
- Representing the content strategy function in senior leadership forums and external partnerships.