This position reports to the Senior Director of Consumer Insights and, in collaboration with members of the broader Data Insights & Strategic Analytics department, will play a pivotal role in developing a deep understanding of media audiences and their perceptions and attitudes towards Versant portfolio brands.
The Senior Manager will lead research studies from design through execution in support of brand and audience strategy, including but not limited to: a portfolio-wide brand tracking study, audience segmentations, market sizing, competitive benchmarking, and cross-platform brand research.
The ideal candidate for this role is someone who loves tackling tough questions, is passionate about consumer insights and the evolving media industry and has a talent for synthesizing multiple data sources into clear and persuasive stories with actionable insights – in order to engage, influence, and inspire cross-functional stakeholders at various levels.
Responsibilities:
- Lead primary research efforts from strategy through execution to generate actionable brand & audience insights across the portfolio
- Design and execute quantitative and qualitative studies from start to finish, partnering with internal collaborators and external vendors as needed to elevate insights into strategic learnings driving brand and business growth
- Play a key role in managing a complex, portfolio-wide brand tracking study, with a focus on interpreting results, translating and presenting findings to stakeholders, and managing operational efforts
- Leverage syndicated data sources to add additional context to primary research findings and behavioral data
- Develop and present story-driven, executive-friendly presentations tailored to individual stakeholders and teams
- Help support overall needs and goals of the Consumer Insights and broader Data Insights & Strategic Analytics team, including managing a Senior Analyst, mentoring other junior team members, and helping to elevate the research team’s value, thought leadership, and influence within the organization
- Assist with team project management and administrative duties, from helping with the budget/invoice process to maintaining a research schedule