The Versant Sports & Entertainment Media Team is seeking a strategic and detail-oriented Manager, Multiplatform Planning to lead owned media planning across linear and digital channels. This role is responsible for maximizing the impact of promotional inventory across the company’s owned platforms to drive tune-in, awareness, and engagement for sports, live events, and entertainment programming.
The ideal candidate brings strong media planning expertise, a deep understanding of linear and digital ecosystems, and the ability to translate marketing priorities into smart, data-driven promotional strategies.
Key Responsibilities:
- Develop and execute data-driven owned media strategies across linear and digital platforms, ensuring alignment with priority programming and broader marketing objectives to drive tune-in.
- Manage quarterly and day-to-day inventory allocation, ensuring accurate, timely, and optimized use of linear and digital placements.
- Collaborate cross-functionally with Brand Marketing, Program Scheduling, Creative, Press, and Project Management teams to integrate owned media into holistic campaign plans & execution. Partner with Business Solutions team to develop and enhance internal scheduling and reporting tools.
- Communicate plans and performance clearly to stakeholders, including delivering marketing summaries and inventory updates to leadership.
- Monitor performance and audience insights, optimizing campaigns and identifying innovative opportunities across platforms.
- Track, analyze, and report on owned media performance, providing actionable insights and ad hoc inventory analysis.
- Maintain and refine processes and best practices, while mentoring junior team members and supporting a collaborative, multiplatform-minded culture.