The Account Manager will play a crucial role in driving revenue growth, fostering long term businesss relationships and maintaining client satisfaction across a portfolio of our golf course partners. Relationship management will be at the core of this role, managing key partner clients, growing the accounts through up-selling products, driving revenue and retaining courses through adoption of best practises and use of our products and services.
Key Responsibilities
The Account Manager will be a key member of the Belfast based Account Management Team that will build and contribute to business success by;
- Developing a well-rounded understanding of our Account Management philosophy, market and customer needs.
- Conduct regular check-ins and meetings with clients to review performance, gather feedback, and identify opportunities for growth.
- Developing advanced product and industry knowledge to be able to provide consultative advice and information to help our customers maximise use and adoption of our products and services, including upselling of new products and to secure and optimize tee time offerings to build attractive inventory for our platforms.
- Leveraging technical tools, platforms and quantitative data to inform proposals that ensure our clients derive maximum value from our services through establishing relationships, conducting account reviews and working closely with senior team members and management to understand and thereafter execute strategies to strengthen relationships and help golf course partners meet their success criteria.
- Manage relationships across assigned regions in the UK & Ireland, handling inbound cases while proactively engaging partners through outbound activity to ensure strong performance and customer satisfaction.
- Devoting proportionate time, effort and a high level of communication touch points with high value/ potential accounts (including onsite visits when appropriate). Acting as a positive ambassador for our business products and services.
- Having a firm understanding of dynamic pricing and its place within the golf industry. Educating and implementing successful dynamic pricing strategies with our golf course partners.
- Retaining clients and their long-term business through contract renewals and ensuring client satisfaction.
- Monitor account performance and identify opportunities for upselling or cross-selling additional products/services.
- Having the long-term success of our clients at the heart of all you do, ensuring these course partners are represented in a positive way on our platforms and within any communications.
- Being results focused in meeting and/or exceeding individual and department metrics and goals, as well as exercising accountability and a strong work ethic in managing a portfolio of clients to drive revenue and retention. To include the assignment of UK/ Ireland counties with higher value and revenue potential.
- Maintaining an accurate daily record of all activity using Salesforce.
- Engaging with colleagues locally and internationally to understand and support the growth of a positive company culture, ensuring that core values and personal behaviours are consistently demonstrated and contribute to making Golf a Great Place to Work.