The VP of Marketing is responsible for leading a comprehensive marketing strategy and creative vision across Unitek Learning’s colleges in the Mountain West region aligning efforts with the company’s growth goals. Oversee the development of all creative assets, leverages data-driven insights to drive lead generation, and collaborate with agencies and internal stakeholders to drive results. Provides direction and mentorship to a high-performing marketing team.
This position is a hybrid role based in Tempe, AZ. You will be required to work Tuesday- Thursday at our Tempe campus and two days from your home office.
- Develop and implement milestones and performance metrics to track marketing effectiveness, monitor growth, and accurately forecast future trends.
- Develop and execute comprehensive, multi-channel marketing plans, including digital, social, local events, etc., to drive performance for campuses and programs.
- Collaborate with regional counterpart on marketing strategies, processes and media performance to unify brand messaging and enhance process efficiency across all college locations.
- Establish advanced processes, tools, and methodologies to deliver comprehensive market intelligence and competitive analysis, supporting strategic decision-making across all mountain west region colleges.
- Collaborate with cross-functional executives and internal business leaders to ensure marketing initiatives align with organizational goals, delivering measurable business impact.
- Act as a liaison with advertising agencies and external partners, driving seamless brand execution across all media channels. Facilitate collaboration through clear communication, asset sharing, and concept development.
- Oversee the maintenance and ongoing development of digital properties, including brand websites, platforms, and college domain management.
- Evaluate and recommend the adoption of emerging digital marketing technologies to enhance brand presence, engagement, and lead generation.
- Manage, prioritize, and approve all creative projects to ensure alignment with strategic goals, operational priorities, and budget constraints.
- Ensure timely execution of projects by maintaining transparent, two-way communication with stakeholders and delivering professional, compelling presentations that reflect Unitek Learning’s brand values.
- Allocate resources and manage the marketing budget for the mountain west group of colleges.
- Work cross functionally within marketing to execute marketing strategies and campaigns.
- Stay ahead of emerging trends in digital, media, AI, automation, and creative execution to maintain competitive differentiation.