We are looking for a Brand Manager to join the ranks of our Global Publishing team dedicated to live titles. Reporting to the Brand Director in Paris, you will contribute to shaping the global go-to-market strategies, marketing tactics and supporting creatives for key live service games in the Ubisoft Portfolio. Your brand management expertise, strong organizational skills, eye for detail and keen knowledge of the industry will empower the team to design ambitious and effective campaigns.
Your main missions will be the following:
Create and execute live campaigns to recruit new players and keep existing ones active
- Collaborate with production, cross franchise teams, and live ops teams to market new content drops (seasons, events, patches, expansions) with effective messaging and timing ;
- Ensure all marketing, communication, and in-game events reinforce the game's tone, values, and visual identity - even as the game evolves over time ;
- Align promotional efforts with monetization goals (season passes, in-game purchases, bundles) while maintaining brand integrity and player goodwill ;
- Regularly review campaign performance, in-game data, player sentiment, and market trends to refine marketing tactics and inform brand strategy ;
- Follow the industry and regularly share key benchmarks that could help strengthen our strategies.
Produce impactful tactics and creatives adapted to each audience
- Brief internal/external agencies and lead the production of diverse initiatives like key arts, trailers, media creatives, activations, and more, in a ROI driven / agile mindset ;
- Gather key insights from previous campaigns, players knowledge, and qualitative/quantitative studies ;
- Build optimal paid media plan to drive ROI and leverage earned and owned channels to maximize impact (Social, CRM, Content Creators, Press, Platforms, Community Management) ;
- Keep track of your budgets and production schedules thoroughly.
Ensure consistent brand communication across the world
- Act as the bridge between production and internal/external teams to deliver cohesive campaigns that support game updates and business needs ;
- Embody the vision & make it travel consistently within all supporting teams ;
- Ensure fluent communication, consider each team specificities and follow-up the impact on performance ;
- Provide each team with the products’ information and the marketing tools they need to build plans at global and local levels.