Develop and execute trade and shopper marketing programs and toolkits for the U.S. Sales (Retail, On-Premise) team at the national, regional, and retailer-specific level, including consumer sweepstakes, cross-promotions, and coupon programs that support secondary display and drive incremental volume
Develop account-specific point-of-sale materials in collaboration with Brand Marketing, Sales, design teams, and external vendors, ensuring alignment to brand standards and customer needs
Support management of the annual trade marketing budget, including tracking spend, processing invoices, and maintaining budget accuracy
Evaluate promotional performance using IRI, Margin Minder, and internal sales data, providing insights and recommendations to improve effectiveness
Create and manage coupon programs, including execution, tracking, and analysis of redemption to inform future planning
Administer and maintain the SharePoint site, ensuring timely distribution of marketing materials to the Sales team and consistent weekly sales communications
Oversee POS fulfillment vendor operations, ensuring accuracy and timely delivery of materials