Guide the strategic development and execution of integrated public relations plans for FIJI Water
Identify, negotiate and coordinate logistics for event sponsorships, collaborations and partnerships that elevate the brand
Serve as a brand spokesperson/representative, staffing branded events, high profile award shows and red carpet events, national and regional trade shows, media tours, sampling programs and more
Lead efforts to integrate the brand into pop-culture moments and identify out-of-the-box creative ideas through strategic product placement, VIP collaborations, brand partnerships, and integrations
Drive consumer and trade media relations efforts, including developing messaging and press releases, and cultivating media relationships
Oversee the organic social strategy for FIJI Water to help showcase the lifestyle, people and philanthropy behind the brand
Oversee the continued development, evolution and execution of the influencer/celebrity outreach plan, focusing on building lasting and credible relationships with celebrity, cultural and influential tastemakers
Deliver presentations to internal teams and external stakeholders, leveraging persuasive communication skills to drive strategic decisions and advance the organization’s goals
Prepare weekly, seasonal and quarterly result reports and coverage highlights for an executive audience
Collaborate with senior management and brand teams, and work cross-functionally with our marketing, advertising, research, and legal teams
Lead, coach, and support the professional development of junior team members while ensuring strong execution