CS Group Canada offers a unique opportunity to join a dynamic and fast-growing organization operating at the forefront of aerospace, defense, and advanced technologies.
As part of our expansion, we are looking at fulfilling a senior Business Development role to lead the go-to-market strategy, business development, and strategic positioning of our innovative Counter-Unmanned Aerial Systems (C-UAS) solution across Canada.
This role is both strategic and hands-on, ideal for someone who wants to build and expand a new market while engaging with high-level stakeholders in defense, security, and government ecosystems.
Key Responsibilities
Go-to-Market & Product Strategy
- Define and execute the go-to-market strategy for CS Group - Canada Counter-UAS offering
- Contribute to product positioning, value proposition, and competitive differentiation
- Track relevant market data, intelligence, and trends.
- Capture customer needs and analyze competitive landscape to refine strategy.
- Support pricing strategy and commercial models (direct sales, partnerships, integrators)
Strategic Partnerships & Ecosystem Development
- Identify, develop, and manage strategic partnerships (OEMs, primes, system integrators, government stakeholders)
- Build alliances to accelerate market access and product adoption
- Represent CS Group – Canada in key defense and security ecosystems (Canada, NATO partners)
Customer Engagement & Thought Leadership
- Establish and maintain trusted relationships with senior stakeholders and decision-makers
- Act as a subject-matter ambassador for CS Group - Canada C-UAS capabilities
- Represent the company at industry events, trade shows (e.g., CANSEC, DEFSEC), and strategic forums
Sales Execution
- Lead end-to-end sales & business development activities including prospecting, pipeline generation, client engagement, proposal development, and contract negotiation
- Identify and secure new business opportunities across defense, homeland security, critical infrastructure, and government agencies
- Develop and manage a robust sales funnel aligned with revenue targets
- Maintain accurate and up-to-date records in CRM tools and track sales KPIs.
- Meet business growth targets set forth by the company.
Internal Collaboration
- Work closely with engineering, product, and program teams to align customer needs with solution development
- Support bid/no-bid decisions and contribute to winning proposals and RFP responses
- Ensure alignment between business strategy and technical roadmap