Role Overview:
The Channel Manager – West Africa is responsible for developing, managing, and scaling SBS’s partner ecosystem across Nigeria and the broader West African region. This role focuses on recruiting, enabling, and managing channel partners, including system integrators, consulting firms, fintech partners, and technology alliances, to drive pipeline, revenue, and market expansion.
This is a remote role based in the Greater Lagos area, with regular engagement across Nigeria and neighboring markets.
Responsibilities:
Channel & Partner Strategy
- Define and execute the channel strategy for Nigeria and West Africa in alignment with SBS’s regional and global objectives.
- Identify, recruit, onboard, and manage strategic channel partners (SIs, fintechs, consulting partners, resellers).
- Build joint business plans with partners, including pipeline targets, vertical focus, and go-to-market initiatives.
Partner Enablement & Performance
- Enable partners on SBS solutions, value propositions, and target customer profiles.
- Drive partner readiness through training, certifications, sales enablement, and solution alignment.
- Manage partner performance, forecasting, and contribution to pipeline and revenue.
- Ensure partners are positioned to deliver high-quality implementations and customer outcomes.
Go-to-Market & Demand Generation
- Collaborate with partners on joint marketing activities, events, campaigns, and thought leadership initiatives.
- Support partners in identifying and qualifying opportunities with banks, microfinance institutions, fintechs, and financial services providers.
- Work closely with SBS sales teams to support partner-led and co-sell opportunities.
Relationship & Stakeholder Management
- Act as the primary point of contact for channel partners in the region.
- Build strong relationships with partner executives, sales leaders, and delivery teams.
- Coordinate internally with Sales, Pre-Sales, Product, Professional Services, and Marketing to support partner success.
Market & Ecosystem Insight
- Maintain a strong understanding of the West African banking and fintech landscape, regulatory environment, and competitive dynamics.
- Provide market feedback to SBS leadership and product teams to inform strategy and roadmap decisions.