At Syngenta, our goal is to build the most collaborative and trustworthy team in agriculture, providing top-quality seeds and innovative crop protection solutions that improve farmers' success. To support this mission, Syngenta’s Marketing Team is seeking a P2P Global Marketing Operations & Pricing Lead in Woodland, CA. This role will drive Seed availability and pricing strategy for Syngenta's P2P business to maximize customer value and accelerate growth.
Accountabilities:
- Sets minimum pricing for all Syngenta portfolio under P2P. Executes pricing strategies aligned with global value-based pricing transformation initiatives, ensuring P2P customer relevance while maintaining global consistency.
- Implements value-based pricing methodology to maximize value capture, collaborating with marketing teams.
- Tracks and monitors for any price cannibalization from Syngenta P2P products vs. Syngenta offers in similar segments, governs and addresses pricing discrepancies.
- Utilizes market intelligence tools to analyze market trends, competitor pricing, and customer behavior to optimize pricing decisions.
- Collaborates with cross-functional/brand teams for ensuring product planning and seed availability to deliver on-time & in-full product offers from Syngenta pipeline to P2P operating model.
- Coordinates samples and shipment for P2P demos - working closely with SynVep team and Syngenta sample coordinators. Centralizes P2P varieties inventory.
- Ensures seed availability for P2P Syngenta varieties for customer trials - working closely with SynVep team and crop planning team in Syngenta, follows the min/max volumes at product level, assesses the cost implications & visibility.