Accountable for leading the commercial, operational, and strategic performance of the assigned area.
This role demands a step change in ambition – re-inventing the Central area’s approach to market development, customer engagement, and business growth through a bold, re-invented strategy.
The incumbent will define and execute a forward-looking vision and area strategy, aligning people, resources, and partnerships to unlock new value, strengthen competitive positioning, and deliver market share growth, channel loyalty and sustainable profitability.
Accountabilities :
Develop and execute a transformative Area Strategy aligned with national business objectives, incorporating new routes to market, customer segmentation, and value propositions.
Develop and implement a 5-year strategy for each Distributor in the area, to support a re-defined long-term ambition for the Central Region.
Achieve the agreed profit and volume goals for the relevant region and dealerships consistent with overall sales and marketing strategy.
Optimize territory management, resource allocation, and channel performance to deliver strategic priorities efficiently.
Identify new growth opportunities through data-driven analysis, competitive intelligence, and market insights.
Lead change management initiatives to embed a high-performance culture focused on innovation, accountability, and customer centricity.
Delivery of annual sales targets for the area (agreed profit and volume goals).
Manage and Lead Sales Managers in the area.
Manage and develop a high level of service delivery towards targeted Key Customers as well as investigating ways to improve customer SOW.
Assist and support Sales Managers with the customer (dealer, agent, grower) in terms of technical support, recommendations, and training.
Oversee and guide all engagement between the Sales, Agronomy, Marketing and CPD teams to ensure effective execution of commercial campaigns and delivery on set targets.
Manage and develop Market Information, Budgets, Forecasts, Business Planning, Partnership Agreements with area team (Sales Managers, Agronomists, Campaign, Leads).
Identify, define, establish and maintain influential relationships with relevant institutes and key crop value opinion leaders with RBM’s and SP.
Focus resources on growers and key influencers in the food / feed chain – create pull approaches.
Build relationships in value chain (identify the lead influencers).
Identify key crop, product and market opportunities and threats for area.
Support Sales Managers and Technical Leads and Agronomists to investigate and manage complaints/claims to minimize financial loss (second line of contact for Syngenta).
Develop the competence, motivation and commitment of Dealers and Agents through effective training, promotion and sales support aids.
Keep abreast of market, trade and competitor activity in order to revise strategies to meet changing requirements.
Support the Marketing team to ensure market information accuracy in I-Plan for allocated crops.