We are looking for a Digital Marketing Specialist to help shape and deliver impactful digital marketing strategies across two commercial regions (Africa Middle East & Pakistan and South and South East Asia) while supporting global digital marketing initiatives.
In this role, you will combine creativity, technical expertise, and data-driven decision-making to drive customer-focused digital engagement strategy, optimized campaigns, and ensure consistent execution of best practices and you will be accountable for the following :
- Collaborate with Customer Experience Specialists to design digital marketing-enabled campaigns that drive customer engagement and generate demand.
- Develop and execute digital marketing strategies aligned with brand and marketing strategy.
- Create and manage multi-channel marketing automation campaigns (email, SMS, WhatsApp, local platforms) with localized content.
- Optimize website content for SEO, conversion, and brand consistency.
- Monitor and analyze campaign performance, delivering actionable insights and KPI reporting.
- Champion digital marketing best practices, tools, and processes to improve efficiency and impact.