The Marketing Coordinator North America is responsible for planning, coordinating, and executing successful business-to-business (B2B) marketing strategies and initiatives to drive brand awareness, customer engagement, and lead generation within the North American market.
QHSHE & Compliance:
- Responsible for motivating/ensuring everyone works safely and according to the stow’ QSHE standards to ensure that all work is done in a safe, efficient, and qualitative way.
- Complies with the attitude of Lean and continuous improvements in the organization.
- Responsible for ensuring that all executed activities and processes are in compliance with stow’ QSHE standards, policies, instructions, and local legislation.
Tasks & Responsibilities:
Oversee the Movu brand in North America and drive regional marketing strategies that support sales teams, generate leads, and enhance brand visibility in the market. The role bridges marketing and sales, ensuring that marketing initiatives align with revenue goals
- Development of local Marketing Activity and content in close alignment to overall Movu Brand and communication strategy.
- Manage content and activities with our integrator partners: customer days, trade shows, blogs and posts, webinars.
- Develop and execute Go-to-Market communication activities and campaigns, including media planning, localization of marketing assets and campaign execution.
- Identify and implement demand generation programs to drive pipeline growth.
- Plan and execute conferences, events and webinars to generate leads and engage prospects.
- Organize customer workshops, executive briefings, and VIP events to strengthen client relationships
- Suggest and execute SEA and digital marketing campaigns for North American market.
- Develop sales collateral, case studies, and customer success stories tailored to the North American market.
- Execute co-marketing programs with partners and distributors in North America.
- Manage local PR efforts including distribution of press releases.