Your Influential Mission: You Will…
- Own the full product lifecycle for engagement tools: from ideation and strategy to launch and continuous improvement, with a specific focus on gamification mechanics such as leaderboards, missions, achievements, prize drops, tournaments, challenges, and future engagement frameworks.
- Conduct market and behavioural research to understand how operators use promotional tools and how players respond to them — analysing CRM needs, engagement patterns, and competitor offerings in the gaming and gamification space.
- Define and communicate a compelling product vision and roadmap that elevates our engagement toolset, ensuring CRM, promotions, and marketing teams have powerful, intuitive mechanics to work with.
- Prioritize features and enhancements that drive measurable player engagement, including participation, retention, reward fulfilment flows, segmentation‑based experiences, and real‑time promotional triggers.
- Collaborate cross‑functionally with engineering, design, CRM, and business teams to deliver scalable, reliable engagement tools — and work closely with developers to translate promotional and gamification concepts into technical requirements.
- Create and maintain clear product requirements, UX flows, and success metrics focused on how operators configure and deploy engagement tools and how players interact with them in real gaming environments.
- Act as the bridge between stakeholders, ensuring seamless communication between CRM teams, developers, product leadership, and business owners, especially when defining new promotional mechanics or optimising existing ones.
- Monitor and evaluate product performance — analysing participation rates, segmentation outcomes, campaign usage, and uplift — and iterate to continuously improve engagement mechanics and operator workflows.
- Ensure compliance and maintain complete product documentation, including ownership of release notes, operator guides, training materials, usage best practices, and internal knowledge-base articles.
- Contribute to a culture of innovation, proactively proposing new engagement concepts, gamification features, and player‑behaviour‑driven ideas beyond core roadmap items.