Hi. We're OFX, a leading financial operations company providing businesses and accounting firms with real-time financial control and visibility to do business anywhere in the world. With an innovative platform and 24/7 human support, OFX automates and simplifies doing business across borders, reducing risk and eliminating routine operational tasks. Offering global business accounts, payments to 180 countries in 30+ currencies and currency risk management solutions to simplify global payments. OFX further enhances business operations by providing corporate cards with spend management, bill payments, vendor management, and integrations with popular accounting and HRIS software, to help achieve better business solutions so accounting firms and businesses thrive.
Headquartered in Sydney, Australia, with offices globally, in the United States, Canada, United Kingdom, Ireland, New Zealand, Singapore and Hong Kong. OFX has been a trusted innovator in global money movement for over 25 years.
Purpose of your role
We are at a pivotal stage in our evolution. Our creative identity is in transformation: campaign platforms, brand storytelling, visual systems, and the way we connect with our audience. As our Art Director, you will be at the heart of this transformation, shaping the creative DNA that will define OFX for years to come.
This is a role for a fearless, ambitious creative: someone who can lead with ideas, challenge conventions, and run with ambiguity. You will lead an internal team, integrate AI into the creative process, and scale high-quality, world-class creative across markets, channels, and platforms.
You won’t just execute campaigns, you’ll set the standard, crafting bold narratives, and raising the creative standard of the entire team to build confidence, sharpen thinking and drive an ambitious creative culture.
If you thrive on defining brands, shaping culture, and building systems that scale, this is the opportunity for you.
What you will do
Lead creative vision
- Own the big ideas. Develop campaign concepts, product narratives, and creative platforms that define our brand globally.
- Translate strategy, insight, and commercial goals into clear, compelling, and emotionally resonant creative.
- Lead creative from concept to execution across digital, social, web, motion and customer campaigns.
- Work across functions to bring the brand to life across all touchpoints from internal alignment, product experiences and go-to-market activity.
Shape & evolve our brand expression
- Protect and evolve our visual identity across all touchpoints, ensuring every asset reflects the brand we’re building.
- Develop scalable frameworks, templates, and systems that ensure quality and consistency as we grow.
- Drive brand evolution in a way that is distinctive, modern, and bold in a competitive, fast-paced industry.
- Stay ahead of creative, cultural, and design trends to ensure the brand feels modern, relevant, and daring.
Build scalable creative systems that drive performance
- Build a creative engine that can produce high-volume, high-quality work without losing craft or impact.
- Leverage AI and emerging tools to accelerate creative workflows, experimentation, and iteration.
- Build repeatable systems, modular assets, guidelines and templates that allow the design team, and the wider business to operate with speed.
- Use performance signals to refine the creative without watering down the idea. Evolve creative based on insights to optimize performance throughout the funnel.
- Drive creative effectiveness across paid social, Radio, YouTube, search-supported video, OOH and emerging channels.
Build, lead, & elevate high-performance in the creative team - functional leadership.
- Lead, mentor, and develop a team of designers, helping them grow in creative confidence, craft, and strategic thinking.
- Provide clear, actionable creative direction and feedback that elevates both the quality of work and the capability of the team.
- Create an environment where designers are empowered to think conceptually, push boundaries, and take ownership of their work.
- Establish creative standards, processes, and rituals that enable the team to operate with clarity, consistency, and ambition.
Collaborate across teams & markets
- Partner closely with Brand, Product Marketing, Product, Growth, and Content teams to turn strategy into creative reality.
- Act as the primary design point of contact for key internal stakeholders, building strong relationships based on trust, transparency, and open communication.
- Clearly communicate complex ideas to internal teams to drive influence and buy-in.
- Translate business objectives and performance insights into creative opportunities.