Hi. We're OFX, a leading financial operations company providing businesses and accounting firms with real-time financial control and visibility to do business anywhere in the world. With an innovative platform and 24/7 human support, OFX automates and simplifies doing business across borders, reducing risk and eliminating routine operational tasks. Offering global business accounts, payments to 180 countries in 30+ currencies and currency risk management solutions to simplify global payments. OFX further enhances business operations by providing corporate cards with spend management, bill payments, vendor management, and integrations with popular accounting and HRIS software, to help achieve better business solutions so accounting firms and businesses thrive.
Headquartered in Sydney, Australia, with offices globally, in the United States, Canada, United Kingdom, Ireland, New Zealand, Singapore and Hong Kong. OFX has been a trusted innovator in global money movement for over 25 years.
Purpose of your role
This essential role will ignite brand awareness and engagement in core markets. You will build an always-on digital footprint to feed AI search models, drive discoverability, and kickstart a community of brand advocates. We believe B2B shouldn’t be "Boring-to-Boring". We provide the creative freedom to bring real value to customers through human, engaging interactions.
What you do
Social media strategy and execution
- Own the organic growth strategy, focusing on high-value engagement and growing followers within our Ideal B2B Customer Profile (ICP) and Consumer market.
- Execute a global "always-on" social calendar using social-first content that balances professional authority with personality.
- Turn complex industry solutions into compelling social narratives and transform passive followers into an engaged ecosystem of advocates.
- Experiment with emerging formats (LinkedIn Live, Newsletters, Video).
- Amplify OFX brand content across priority channels (LinkedIn, YouTube) and make the case for/against increasing OFX presence on others (Instagram, Facebook, etc.).
- Recommend organic posts for paid amplification (and paid for organic) to drive channel efficiency and effectiveness.
Community and reputation management
- Drive an authentic presence on Reddit and niche community forums.
- Manage reputations on G2, Trustpilot, and Capterra, generating reviews to turn into marketing collateral.
- Measure the impact of review sites and community platforms on AI search visibility.
- Collate product and service feedback and competitor intelligence from social and review channels to share with stakeholders.
- Support and manage customer events on-the-ground.
Influencer and advocacy Programs
- Drive the new OFX B2B influencer programme. Work with the agency to identify influencers and industry experts to co-create Top-of-Funnel content that inspires engagement on social media, and other channels like podcasts.
- Partner with the digital team to amplify influencer content on paid social channels
- Manage an Employee Advocacy program, empowering our staff to become brand ambassadors on their own social channels.
- Leverage "Customer Super-User" groups to; create FOMO on social media for OFX virtual and in-person events, encourage user-generated content, and peer-to-peer support across social channels.
- Support executive influencer programme, including training key executives on how to start and join online conversations on channels such as Reddit.
Customer marketing
- Develop organic social-first campaigns specifically for existing customers to encourage engagement, increase retention and lifetime value.
- Celebrate customer wins publicly and create "surprise and delight" moments on social platforms.
- Partner with customer marketing teams to embed social media and review platforms in the customer marketing programme, driving followers and reviews.
Measurement and tools
- Use and evaluate social media community management tools such as Sprout to drive operational efficiency and effective reporting on organic social and review site investment.
- Leverage Sprout premium analytics to inform a data-led content strategy.
- Confidently synthesize metrics such as Share of Voice, engagement rates, follower growth, and earned vs. owned media value with commercial metrics to assess the impact of social media on business growth.
- Build processes for internal teams and partners to brief social post requests (i.e. product launches).
- Leverage AI tools to create social content at speed and scale.
PR
- Be an influential driver of the PR and Communications strategy.
- Support executives to act as brand spokespeople.
- Partner with agencies to build and execute PR and influencer programs.