Primary Responsibility
The Sales Operations Specialist is responsible for leading operational excellence and serving as the primary liaison between Ford and Ford Authorized Distributors (FADs), as well as internal communications. This role ensures distributor alignment, performance, and execution of key initiatives across Sales, Marketing, Planning, and Accessory Field teams. The specialist drives communication, training, process governance, and launch readiness to support Ford Accessories growth.
Key Functions & Responsibilities
Lead operational initiatives to improve efficiency and distributor performance; monitor progress and communicate results to leadership and cross-functional teams.
Serve as the primary point of contact for Ford Accessory Distributors (FADs), providing guidance, clear communication, and ongoing operational support.
Lead and coordinate FAD meetings, including agenda development, facilitation, and follow-up to ensure alignment across internal and external stakeholders.
Support the FAD SharePoint site as the central communication platform; ensure effective content organization, user support, and security management that adheres to company policies
Plan, lead, organize and execute National FAD Training programs that align Distributor operations, share best practices and promote continuous improvement.
Manage Ford Racing Distributor operational processes including inquiry tracking, profile and P&A code setup, credit establishment, and ongoing operational support to drive sales growth.
Lead the annual end-to-end credit limit review process for FADs and Wholesale Distributors (WDs), partnering closely with the Finance team to ensure compliance, accuracy, and timely completion.
Support Ford Accessory national incentive programs and special initiatives, designed to drive sales performance and increase distributor and Dealer engagement.
Contribute to new product launches by coordinating communications and execution with Sales, Marketing, Planning, and Accessory Field teams.
Partner with Sales, Marketing, and Planning teams to identify and carry out marketing plans; sponsorships, project vehicles (SEMA) and product placement initiatives while working with the Finance team to manage projects within budget constraints.
Review Accessories Help Desk and FPP Techline escalations; coordinate with the appropriate teams to ensure alignment and drive timely resolution.
Travel as needed to industry and distributor events (e.g., SEMA, training sessions, marketing activations) to support successful delivery of Ford Accessories and Personalization initiatives.