The Brand Communication & Marketing Specialist is responsible for supporting the integrated communication strategy and ensuring brand consistency across all touchpoints in line with company guidelines. The core responsibilities of this role are: 1) supporting the definition and operational execution of full-funnel media plans across various channels; 2) assisting in the implementation and management of brand activation, loyalty, and consumer engagement projects; 3) monitoring performance and managing technical ad accounts to optimize the effectiveness of omnichannel campaigns.
1.01 Supports the Managers in the implementation of the communication strategy through the operational execution of media planning activities (Social, Display, OOH) on the assigned platforms.
1.02 Takes care of the preparation of planning files and budget allocation, in accordance with commercial needs and campaign objectives, consistently with the guidelines designated by the Brand.
1.03 Develops reporting activities for the points of sale and digital channels, aimed at analyzing performance data and KPIs (CPM, CTR, CPA, ROAS), in order to guarantee the continuous optimization of campaigns.
1.04 Ensures compliance with the timing of the activities to be implemented with the external media agency, ensuring that all briefs and creative materials are delivered according to the shared timeline.
1.05 Constantly monitors the market and campaign trends in order to verify the effectiveness of the message distribution and orient the full-funnel marketing strategy.
1.06 Reports to the Brand Communication Manager and Full Funnel Coordinator structured feedback relating to the technical performance of ad accounts and the needs of the consumer engagement projects.
1.07 Promotes the development of role learning through proactive, team and digital activities, aimed at overcoming silos between awareness and conversion to improve the efficiency of one's Responsibilities.
1.08 Promotes, adopts and develops the use of digital technologies within its function, specifically regarding the management of Ad Accounts (Meta, Google) and the integration of omnichannel data.
1.09 Adopts significant behaviors and promotes operational/cultural actions for Sustainable Development, understood as interconnection of practices oriented towards the Care of the Environment, Business Processes and Organizational Community.