🚀 Senior Creative Strategist – Paid Social (Meta Ads)
Full-Time Remote | EST Hours
💼 About the Role
We’re hiring a highly creative and performance-driven Senior Creative Strategist – Paid Social to lead Meta advertising campaigns across multiple brands and accounts.
This is not a traditional media buyer role focused only on dashboards and bid adjustments.
Your biggest strength should be your ability to:
- create winning ad concepts,
- develop strong hooks and messaging,
- direct UGC and storytelling,
- and turn creative ideas into profitable ad campaigns.
You will own campaigns from:
idea → creative strategy → launch → optimization → scale
while being fully accountable for:
- CPL
- CPA
- ROAS
- creative performance
- and growth outcomes.
If you live at the intersection of:
- performance marketing,
- consumer psychology,
- storytelling,
- and paid social creative strategy,
this role is a strong fit.
🔥 What You’ll Own
Meta Ads Campaign Ownership
- Build, launch, manage, and scale:
- Facebook Ads
- Instagram Ads
- Manage multiple client accounts simultaneously
- Handle monthly ad budgets ranging from:
- Optimize campaigns for:
- lead generation
- e-commerce
- customer acquisition
- ROAS
- CPA
- conversion growth
🎨 Creative Strategy (Primary Focus)
This role is creative-first.
You will:
- Develop original ad angles and campaign concepts
- Create:
- hooks
- messaging frameworks
- positioning strategies
- offer narratives
- Write detailed creative briefs for:
- video editors
- graphic designers
- UGC creators
- Lead UGC direction including:
- scripting
- storytelling
- creator guidance
- emotional framing
- Shape high-converting paid social narratives from scratch
- Continuously test fresh creative concepts and iterations
📈 Performance Optimization
- Monitor campaign performance daily
- Analyze:
- CPL
- CPA
- CTR
- ROAS
- hook rates
- watch time
- conversion metrics
- Identify winning creatives and scale them aggressively
- Optimize:
- audiences
- creatives
- offers
- funnels
- landing page alignment
- Improve performance through creative iteration — not just media buying
🧠 Creative + Data Feedback Loop
- Use performance data to improve:
- messaging
- storytelling
- offers
- emotional triggers
- Understand:
- why ads convert
- why creatives fail
- what emotional angles drive performance
- Iterate quickly based on data-backed creative insights
🤝 Collaboration & Leadership
- Work closely with:
- designers
- editors
- creators
- marketing leadership
- Align campaigns with broader business and revenue goals
- Operate independently with high ownership and accountability
- Drive creative testing culture across campaigns
✅ Must-Have Experience & Skills
- 3+ years running high-level Facebook & Instagram ad campaigns
- Proven experience managing:
- $10K+/month ad spend
- preferably $50K–$250K+
- Experience managing multiple client accounts simultaneously
- Strong hands-on creative strategy experience including:
- ad concepts
- creative briefs
- storytelling
- UGC direction
- messaging frameworks
- Strong copywriting and hook-writing ability
- Deep understanding of:
- Meta Ads Manager
- Facebook Business Suite
- Pixel tracking
- attribution
- conversion optimization
- Ability to create ads that convert — not just manage campaigns
🚨 Important:
Candidates focused only on media buying without strong creative strategy involvement will not be a fit.
⭐ What Separates Top Candidates
- Portfolio of winning Meta ad creatives
- Experience scaling winning creatives rapidly
- Strong understanding of:
- creative psychology
- direct response marketing
- UGC performance
- conversion flows
- Hands-on experience directing:
- creators
- video concepts
- ad scripting
- Experience with:
- e-commerce brands
- lead generation funnels
- info products
- SaaS
- DTC brands
- AI-assisted creative workflow experience:
- ChatGPT
- Claude
- AI scripting
- AI concept generation
🧠 What Makes You a Strong Fit
- You think creatively first, analytically second
- You understand emotional drivers behind conversions
- You proactively bring new ideas and testing angles
- You move fast without sacrificing creative quality
- You are highly accountable for outcomes
- You thrive in fast-paced growth environments
📅 What a Typical Day Looks Like
- Review ad performance and creative metrics
- Brainstorm and develop new ad angles
- Write creative briefs and hook variations
- Coordinate with editors and designers on ad production
- Launch and optimize Meta campaigns
- Analyze creative winners and losers
- Iterate campaigns based on conversion data
- Test new messaging frameworks and offers
In short:
You drive growth by creating and scaling high-performing paid social creatives that convert consistently.
📊 Key Metrics for Success (KPIs)
- Improved CPL, CPA, and ROAS
- Speed of creative testing and iteration
- Performance of ad creatives across accounts
- Scalable campaign growth
- Creative hit rate and winning ad identification
- Consistent account growth and profitability
🌟 Why This Role Stands Out
- Creative-first paid social role
- High ownership across strategy and execution
- Opportunity to work on large-budget Meta campaigns
- Strong influence on revenue and growth outcomes
- Fast-paced performance marketing environment
- Freedom to test creative ideas aggressively
- Exposure to scaling brands and multi-account growth
🧪 Interview Process
- Initial Phone Screen
- Video Interview with Recruiter
- Client Interview
- Offer & Background Verification
👉 Apply Now
If you:
- know how to create Meta ads that actually convert,
- understand storytelling and direct-response psychology,
- love testing creative angles,
- and thrive owning performance outcomes,
this role is a strong fit for you.