About the Role:
We are seeking a dynamic Go-to-Market (GTM) Lead who thrives in fast-paced startup environments. As the first GTM hire, you will be directly responsible for the full launch strategy and execution of two upcoming SaaS products. You will lead the go-to-market efforts from end to end, starting with Product A and then applying learnings to Product B.
Responsibilities:
GTM Strategy & Execution:
- Own the full go-to-market strategy and execution for Product A and Product B.
- Build and execute the entire launch plan from conceptualization to execution, personally driving initiatives rather than delegating.
- Transition insights from Product A to successfully launch Product B.
Beta User Acquisition & Outreach:
- Identify, reach out to, and onboard beta users for Product A.
- Use innovative outreach methods to build meaningful relationships with early users.
Positioning & Messaging:
- Create compelling positioning and messaging that clearly communicates product value.
- Ensure messaging resonates with target users and drives engagement.
Launch Assets & Campaigns:
- Develop all launch assets including copywriting, email campaigns, landing pages, and user sequences.
- Coordinate with partners and stakeholders to support execution.
Playbook Development:
- Document successful strategies, learnings, and results.
- Build a repeatable GTM playbook to improve speed and efficiency for future launches.
What Makes You a Perfect Fit:
- Thrive in fast-paced startup environments where execution is critical.
- Comfortable working in ambiguity and adapting quickly to change.
- Strong mix of strategic thinking and hands-on execution.
- Excellent communication skills with the ability to craft compelling narratives.
- Bias towards action and continuous iteration based on feedback.
Required Experience & Skills:
- Proven experience as an early GTM hire (employee #1–5) in a B2B SaaS startup.
- Experience leading at least one successful product launch end-to-end.
- 4–8 years of experience in product marketing, demand generation, growth, or launch strategy.
- Strong ability to multitask across copywriting, campaigns, and outreach.
- Experience building systems and processes to improve future launches.
Interview Process:
- Initial Phone Screen
- Video Interview with Pavago Recruiter
- Client Interview with Marketing Leadership
- Offer & Background Verification
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