🚀 Performance Marketing Specialist (Google Ads, Meta Ads, LinkedIn Ads, Paid Media)
Full-Time | Remote | U.S. Time Zone
💥 About the Role
We’re hiring a data-driven Performance Marketing Specialist to build, manage, and optimize high-performing paid media campaigns across multiple digital platforms.
This role is focused on:
✅ Lead generation
✅ Paid advertising optimization
✅ ROAS growth
✅ Conversion tracking
✅ Funnel performance
✅ Scalable campaign execution
You’ll manage campaigns across:
- Google Ads
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- Other paid acquisition channels
This is a hands-on execution role — not strategy-only.
If you:
- love analyzing performance data,
- enjoy scaling campaigns profitably,
- and thrive on testing and optimization,
this role is a strong fit.
🔥 What You’ll Own
Paid Media Campaign Management
- Build, launch, and manage campaigns across:
- Google Ads
- Meta Ads
- LinkedIn Ads
- YouTube Ads
- Display & retargeting platforms
- Develop campaigns for:
- lead generation
- sales/conversions
- brand awareness
- remarketing
- Manage:
- campaign structure
- targeting
- bidding strategies
- audience segmentation
- budget allocation
Campaign Optimization & Scaling
- Monitor campaigns daily and make real-time performance adjustments
- Optimize:
- Continuously improve:
- audience targeting
- ad relevance
- conversion performance
- Scale winning campaigns while maintaining profitability
- Identify underperforming campaigns and troubleshoot issues proactively
Creative Testing & Funnel Optimization
- Run ongoing A/B testing on:
- ad copy
- headlines
- creatives
- landing pages
- CTAs
- Collaborate with creative and content teams to develop high-performing assets
- Provide data-backed recommendations to improve:
- messaging
- creative direction
- conversion rates
Tracking, Analytics & Attribution
- Implement and maintain:
- Google Analytics (GA4)
- Google Tag Manager
- Meta Pixel
- conversion tracking
- attribution setups
- Ensure accurate tracking across:
- paid campaigns
- landing pages
- funnels
- Analyze:
- user behavior
- funnel drop-offs
- conversion paths
- Use insights to improve campaign strategy and ROI
Reporting & Performance Insights
- Prepare:
- weekly performance reports
- campaign summaries
- optimization recommendations
- Track and report on:
- CTR
- CPC
- CPA
- CPL
- ROAS
- conversion rates
- Present actionable insights and scaling opportunities to leadership
Cross-Functional Collaboration
- Work closely with:
- marketing teams
- content teams
- designers
- sales teams
- Align paid media strategy with broader business goals
- Support integrated campaigns combining:
- paid media
- SEO
- email marketing
- organic content
✅ Required Experience & Skills
- 3+ years of hands-on paid media experience
- Strong experience with:
- Google Ads
- Meta Ads Manager
- LinkedIn Ads
- Proven ability to:
- scale campaigns profitably
- reduce CPA
- improve ROAS
- Strong understanding of:
- PPC
- attribution models
- conversion tracking
- funnel optimization
- Experience using:
- Google Analytics (GA4)
- Google Tag Manager
- reporting dashboards
- Excellent analytical and communication skills
⭐ Ideal Experience
- Experience with:
- lead generation campaigns
- e-commerce campaigns
- retargeting funnels
- Familiarity with:
- HubSpot
- Salesforce
- Marketo
- automation workflows
- Experience managing:
- multiple ad accounts
- client portfolios
- high monthly ad spend
- Google Ads & Meta certifications preferred
🧠 What Makes You a Great Fit
- You combine analytical thinking with creative execution
- You enjoy testing, experimenting, and improving performance
- You care deeply about ROI and measurable outcomes
- You proactively identify opportunities and performance gaps
- You thrive in fast-paced marketing environments
📅 What a Typical Day Looks Like
- Review campaign dashboards and performance metrics
- Launch and optimize paid advertising campaigns
- Adjust:
- bids
- budgets
- audiences
- creatives
- Analyze funnel and conversion performance
- Collaborate with creative teams on new ad concepts
- Troubleshoot tracking or attribution issues
- Prepare performance updates and optimization recommendations
In short:
You drive scalable growth through data-backed paid media execution and continuous optimization.
📊 Key Success Metrics (KPIs)
- Return on Ad Spend (ROAS)
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Click-Through Rate (CTR)
- Conversion Rate
- Lead & Revenue Growth
- Budget Efficiency & Scaling Performance
🌟 Why This Role Stands Out
- Direct impact on business growth and revenue
- Opportunity to manage large-scale paid campaigns
- Work across multiple modern advertising platforms
- Strong ownership and autonomy in campaign management
- Remote flexibility with growth-focused marketing teams
- Opportunity to expand into senior growth or paid media leadership roles
🧪 Interview Process
- Application Review
- Initial Interview
- Technical Interview & Campaign Discussion
- Final Interview with Leadership
👉 Apply Now
If you:
- love performance marketing,
- enjoy optimizing campaigns daily,
- and know how to scale paid media profitably,
this role is a strong fit for you.