Inbound Marketing Manager (B2B Pipeline & Demand Generation) – Remote | LinkedIn Growth
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
We’re hiring an Inbound Marketing Manager to build and scale a B2B pipeline through content.
This is not a traditional content role.
Your job is simple:
👉 Turn content → conversations → pipeline
You will:
- Create high-performing LinkedIn content
- Convert engagement into real conversations
- Drive qualified leads into the pipeline
You’ll work directly with the founder (who closes deals), while you focus on generating consistent inbound opportunities.
What You’ll Own
1. Content-Driven Lead Generation (Primary Focus)
- Create high-performing content on LinkedIn:
- Identify content angles that attract high-intent B2B buyers
- Test and optimize content based on performance
2. Content → Conversation → Pipeline
- Turn engagement into real conversations:
- Likes
- Comments
- Profile views
- Initiate natural, non-salesy DMs
- Qualify prospects and move them into pipeline
3. Audience Engagement & Lead Nurturing
- Engage daily through comments and DMs
- Build relationships (not just send messages)
- Follow up consistently with value-driven interactions
4. Funnel & Conversion Optimization
- Build simple inbound funnels:
- Content → Engagement → Conversation → Call
- Improve conversion rates at every stage
- Create:
- Lead magnets
- Nurture flows
5. Supporting Sales (Optional / Nice-to-Have)
- Share insights with founder on:
- Messaging
- Objections
- Audience behavior
- Help improve conversion quality
What Makes You a Strong Fit
- You know how to turn content into pipeline (not just likes)
- You’ve personally generated:
- Leads
- Conversations
- Booked calls
- You think in funnels and systems, not just posting
- You’re both:
- Creative (content)
- Analytical (performance-driven)
- You take ownership of outcomes
Requirements (Must-Have)
- 2+ years experience in:
- B2B inbound marketing
- Content-led growth
- Strong experience with:
- Proven ability to:
- Generate inbound leads
- Drive conversations
- Excellent copywriting skills
- Understanding of B2B sales cycles (2–3 months)
Nice to Have
- Experience building personal brands
- Familiarity with tools like:
- Experience with:
- Lead magnets
- Content funnels
- Exposure to SaaS or B2B services
What a Typical Day Looks Like
- Write and publish LinkedIn content
- Engage with audience (comments, DMs)
- Start conversations with high-intent prospects
- Follow up and nurture leads
- Track performance and optimize content
- Work with founder on pipeline quality
In short:
You turn attention into conversations — and conversations into revenue pipeline.
Key Metrics (KPIs)
- Number of inbound conversations generated
- Qualified leads added to pipeline
- Conversion rate:
- Content → Conversation
- Conversation → Call
- Engagement quality (not vanity metrics)
- Consistency of content output
Why This Role Stands Out
- Direct impact on revenue (not just marketing metrics)
- High ownership — you own inbound pipeline
- Work directly with founder (fast feedback loop)
- No corporate layers or slow approvals
- Opportunity to grow into:
- Head of Growth
- Demand Generation Lead
Interview Process
- Initial Screening Call
- Recruiter Interview
- Final Interview
- Offer & Onboarding
Apply Now
If you’re someone who has actually generated pipeline from content and understands how to turn audience → relationships → revenue, this is a high-leverage role.