🚀 Growth Marketing Manager (Paid + Organic Acquisition)
Full-Time Remote | U.S. Time Zones
🔥 About the Role
We’re hiring a highly execution-focused Growth Marketing Manager to drive scalable growth across both paid and organic acquisition channels.
This is not a coordination or “campaign management only” role.
We’re looking for someone who understands how to:
- generate pipeline,
- scale qualified lead acquisition,
- improve conversion efficiency,
- and turn attention into measurable revenue growth.
You will own:
- strategy,
- execution,
- optimization,
- testing,
- tracking,
- and performance across multiple channels.
This role combines:
- performance marketing,
- organic growth,
- content strategy,
- funnel optimization,
- analytics,
- and growth experimentation.
If you thrive on:
execution + testing + iteration + measurable performance,
this role is a strong fit.
📈 What You’ll Own
1. Paid Media Strategy & Execution
- Build and manage campaigns across:
- Google Ads (Search, PMax, Display, YouTube)
- Meta (Facebook & Instagram)
- LinkedIn Ads
- X (Twitter)
- Reddit
- TikTok
- YouTube
- Emerging paid channels
- Launch campaigns end-to-end:
- targeting
- audience segmentation
- tracking
- ad copy
- creatives
- optimization
- Build full-funnel acquisition strategies focused on:
- B2B lead generation
- pipeline growth
- conversion optimization
- Continuously test:
- hooks
- messaging
- creatives
- audiences
- offers
- landing pages
2. Organic & Social Growth
- Own organic growth across:
- LinkedIn
- X (Twitter)
- Instagram
- TikTok
- Reddit
- YouTube
- Develop and execute content strategies aligned with paid acquisition goals
- Test messaging organically before scaling through paid
- Build:
- audience engagement
- brand visibility
- inbound demand
- community traction
- Identify emerging growth opportunities and platform trends early
3. Optimization & Scaling
- Monitor campaign performance daily
- Optimize for:
- CPL
- CPA
- ROAS
- CVR
- pipeline growth
- Run structured A/B testing across:
- creatives
- audiences
- landing pages
- bidding strategies
- Scale winning campaigns while maintaining efficiency
- Adapt quickly to:
- platform updates
- algorithm shifts
- attribution/privacy changes
4. Analytics, Tracking & Attribution
- Own:
- GA4
- Google Tag Manager
- conversion tracking
- pixel implementation
- UTM structures
- Analyze funnel performance across paid and organic channels
- Build clear, insight-driven reporting dashboards
- Translate performance data into actionable growth recommendations
- Identify funnel bottlenecks and optimization opportunities
5. Cross-Functional Collaboration
- Align marketing initiatives with:
- sales goals
- pipeline targets
- revenue objectives
- Collaborate with:
- designers
- content creators
- leadership
- sales teams
- Improve:
- landing pages
- messaging
- creatives
- funnel performance
- Contribute to broader lifecycle and growth initiatives
✅ Required Experience & Skills
- 3+ years of hands-on growth or performance marketing experience
- Strong platform-native experience with:
- Google Ads
- Meta Ads
- LinkedIn Ads
- Experience running campaigns across:
- X
- TikTok
- Reddit
- YouTube
- multi-channel ecosystems
- Proven success generating:
- qualified leads
- measurable pipeline
- revenue growth
- Deep understanding of:
- PPC
- audience segmentation
- funnel optimization
- attribution
- conversion tracking
- Strong experience with:
- GA4
- Google Tag Manager
- performance reporting
- Strong copywriting and messaging skills focused on conversion
- Ability to independently:
- launch
- optimize
- scale campaigns
⭐ Preferred Qualifications
- Experience with:
- organic social growth
- content-led acquisition
- inbound marketing
- Familiarity with:
- Experience managing:
- multiple accounts
- high ad spend budgets
- Canva or Adobe Creative Suite experience
- Google Ads / Meta certifications
🧠 What Makes You a Strong Fit
- You are highly execution-oriented
- You think in experiments, not assumptions
- You combine creativity with analytical thinking
- You understand both paid and organic growth loops
- You care about performance outcomes — not vanity metrics
- You move quickly, test aggressively, and iterate constantly
- You thrive in fast-moving environments where ownership matters
📅 What a Typical Day Looks Like
- Review paid and organic performance dashboards
- Launch new campaigns and creative tests
- Optimize targeting, budgets, bids, and messaging
- Analyze funnel performance and conversion bottlenecks
- Collaborate on new creatives and landing page ideas
- Test organic hooks before scaling paid distribution
- Build reports and provide growth recommendations
In short:
You are responsible for building and optimizing a scalable multi-channel growth engine that drives qualified pipeline and measurable business growth.
📊 Key Metrics for Success (KPIs)
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Conversion Rate (CVR)
- Pipeline & revenue contribution
- Organic engagement & inbound growth
- Budget efficiency & scaling performance
🌟 Why This Role Stands Out
- Ownership across both paid and organic growth
- Multi-platform growth experimentation
- High-impact role directly tied to revenue growth
- Opportunity to scale campaigns aggressively
- Exposure to full-funnel growth strategy
- Fast-moving, execution-focused environment
- Strong autonomy and creative ownership
🧪 Interview Process
- Application Review
- Initial Interview (growth strategy + channel experience)
- Technical Interview (campaign deep dive + live scenarios)
- Final Interview
👉 Apply Now
If you:
- love performance marketing,
- understand paid + organic acquisition deeply,
- enjoy experimentation and scaling,
- and thrive on measurable growth outcomes,
this role is a strong fit for you.