Job Title: Digital Media Manager
Position Type: Full-Time, Remote
Working Hours: US Hours
About the Role:
We are seeking an experienced, execution-focused Digital Media Manager to own and manage end-to-end paid digital media campaigns across multiple platforms. This role is designed for a performance-first marketer who thrives in data-driven environments and takes full ownership of campaign execution, optimization, and reporting.
The ideal candidate brings deep hands-on expertise in paid media, strong analytical skills, and the ability to scale campaigns while collaborating closely with internal teams to ensure alignment with broader strategic goals.
Responsibilities:
Paid Media Campaign Management:
- Own and manage paid digital media campaigns across Google Ads, Microsoft Ads, Meta, TikTok, Snapchat, and emerging platforms
- Plan, launch, and scale paid search, paid social, display, video, native, and CTV campaigns
- Ensure accurate campaign setup, execution, and ongoing optimization
Optimization & Performance Analysis:
- Monitor campaign performance and optimize based on data-driven insights
- Use Google Analytics, Google Tag Manager, and platform-level tracking to evaluate results
- Identify trends, risks, and opportunities to improve efficiency and outcomes
Reporting & Data Visualization:
- Build and maintain performance dashboards and reports in Looker Studio
- Translate performance data into clear, actionable insights for stakeholders
- Ensure reporting accuracy and consistency across accounts
Budget & Pacing Management:
- Manage budgets, bids, pacing, and forecasts across multiple campaigns
- Ensure efficient allocation of spend aligned with performance goals
- Monitor delivery and make adjustments to maximize ROI
Collaboration & Execution:
- Work cross-functionally to ensure media execution aligns with strategic objectives
- Maintain strong workflows, documentation, and communication across teams
- Support alignment between media strategy, execution, and reporting
Proactive Optimization & Learning:
- Stay current on platform updates, algorithm changes, and new ad formats
- Test new strategies, channels, and optimization approaches
- Continuously improve processes to enhance scalability and performance
What Makes You a Perfect Fit:
- A performance-driven media buyer who thrives in execution-heavy roles
- Highly analytical with strong attention to detail
- Comfortable owning campaigns end-to-end without heavy oversight
- Confident managing multiple accounts and priorities in a remote environment
- Motivated by measurable results and continuous optimization
Required Experience & Skills (Minimum):
- 10+ years of hands-on experience in digital media management
- Deep expertise in Google Ads and Meta Ads
- Strong experience across paid search, paid social, display, video, native, and CTV
- Advanced proficiency in Google Analytics and Google Tag Manager
- Strong Excel skills for performance analysis, modeling, and pacing
- Experience building and maintaining dashboards in Looker Studio
- Excellent written and verbal communication skills
- Strong time management and organizational abilities
- Reliable high-speed internet and a professional-grade computer
Tools Provided:
- Google Workspace
- Google Analytics & Google Tag Manager
- Looker Studio
- Paid media platforms (Google Ads, Meta, TikTok, etc.)
- Project management and communication tools
Ideal Experience & Skills:
- Experience managing multi-platform, performance-driven media campaigns
- Background in data-centric or performance marketing environments
- Proven ability to scale campaigns while maintaining efficiency
- Experience working in fast-paced, remote-first teams
What Does a Typical Day Look Like?
A Digital Media Manager’s day is centered around performance monitoring, optimization, and execution. You will:
- Review campaign performance and pacing across active accounts
- Optimize bids, budgets, audiences, creatives, and targeting
- Analyze data in Google Analytics and Looker Studio dashboards
- Prepare performance insights and recommendations
- Collaborate with internal teams to align execution and strategy
- Test and implement new optimization opportunities
In essence, you are responsible for driving measurable results through disciplined execution, data-driven decision-making, and continuous optimization.
Key Metrics for Success (KPIs):
- Campaign performance against defined goals (ROAS, CPA, CPL, etc.)
- Budget efficiency and pacing accuracy
- Quality and clarity of performance reporting
- Successful scaling of high-performing campaigns
- Consistency in optimization and execution standards
Interview Process:
- Initial Phone Screen
- Video Interview with Recruiter
- Final Interview
- Offer & Onboarding