About Packt
Packt's mission is to help the world put software to work in new ways, through the delivery of effective learning and information services to IT professionals. We are a technical publisher and learning provider with over 400 staff based across the globe, primarily in India and the UK. Our products have global relevance, and our multimedia portfolio includes over 7,000 books, e-books, audiobooks, and video courses.
The Software Engineering & Architecture Business Unit serves as a specialist hub delivering practical, developer‑centric learning—across books, videos, courses and curated reading lists—on established and emerging tech such as microservices, cloud, DevOps and design patterns. Our mission in this BU is to empower software professionals to solve today’s complex engineering challenges—offering over 1,300 titles that guide developers and architects through scalable system design, performance tuning, and clean architecture best practices.
For more details, visit www.packtpub.com.
Role Overview
We’re looking for a Growth Lead to expand direct reach and drive revenue within the Software Engineering and Architecture vertical. This role focuses on maximizing direct user acquisition and engagement through growth marketing activities, leveraging existing products and working with key functional product leads across eCommerce, email, AI and book+, and events. You’ll have high agency and own the growth strategy within your vertical, using data-driven marketing and established tools to achieve ambitious targets.
Your primary responsibility will be to build and optimize the direct funnel for your vertical, creating scalable growth initiatives without heavy reliance on new product development. This is a high-impact position designed for someone who thrives on driving measurable growth through collaboration and data-driven experimentation.
Adaptability and Evolving Role Requirements in Packt's Vertical Structure
Packt’s move to Verticals, bringing our teams closer to users, is a response to significant changes in the market. Due to AI, self-publishing and multi-format options, the nature of the work and the business of publishing is changing. This is not just for Packt, but for the whole industry.
Whereas in the past we had atomised and specialist roles in a single-format product lifecycle (eg Development Editor and Acquisition Editor for books), in the future we will need to be agile and flexible, prepared to adapt and stretch our skills and knowledge to new products and services. Each Vertical team will evolve over time towards the offering and product suite that best serves its users. Vertical teams, and the work they do, will adapt accordingly.
Examples of the agility we are looking for: in roles related to publishing, you will not only be working on books but also on other content formats that fit the preferences of your users (newsletter, live events etc). You may have a different team structure and line manager in your vertical vs other verticals. You will be open to taking on stretch projects and undertake tests to evolve new product types. You’ll get proactively involved in team meetings so that you can contribute your ideas alongside the rest of the vertical team. Whatever role you are in you will be expected to connect with users and experts in your vertical, and to sustain ongoing relationships that provide value. This in turn means developing a level of domain knowledge in the technology and user roles in your vertical.
In summary, the above means that a critical ‘power skill’ in the new Packt organisation will be Adaptability and Flexibility - ability to adjust quickly to changing circumstances and new challenges while remaining effective and open to different approaches.
Only those with the willingness to adapt and flex in this new world should apply!
What You Will Do
Who You Are
You’re a high-agency growth professional with a track record of building direct user reach and revenue through existing products and established channels. Collaborative, data-driven, and results-oriented, you’re comfortable working across functions to achieve ambitious growth targets.
Must-have Skills:
Good-to-have Skills:
Why Work at Packt
We are a global and remote-first business with most of our team based in India and the UK. We recognize how important our people are and acknowledge and support the things that are important to them. Our culture is open and informal and based around learning. We love sharing ideas and we want everyone to feel that they have an input into how the business works. We are a fun place to work but with a focus on performance and personal development providing opportunities for personal growth and career progression.
We try to achieve this by:
We focus on the full employee experience. We seek to achieve this by:
Benefits
You will also have access to a range of flexible benefits that are designed to help you make the most of your time with us.