Location: 34-09 Queens Blvd, Long Island City, 11101
Schedule: Fully On-Site, Monday - Friday, long hours
Reports to: CEO
Compensation: $140,000 - 170,000 annually
**This role is compensated with a fixed base salary. Compensation within the band is determined by demonstrated experience, scope of responsibility, and ability to operate with full ownership in a high-intensity environment. Candidates at the top of the band are expected to build and lead a full marketing function with minimal oversight and immediately drive measurable growth across acquisition, retention, and brand. Equity is not a part of our current compensation structure.
Role
The Director of Marketing owns the growth of this brand. That means scaling our social following to 100K+ on Instagram, TikTok, and YouTube, converting our email list into a consistent sales driver, and driving the kind of anticipation around our retail launch that turns opening day into an event. This role moves fast and owns results end to end. Marketing here isn't a support function; it's a growth engine.
Time and intensity expectations
This is a high-presence, high-intensity role. The Director of Marketing is expected to work a baseline of five days per week and long days as required, especially during peak volume, launches, and operational transitions. This pace is required at the current stage of the company. If you are optimizing for predictable hours or strict boundaries over business outcomes, this role will not be sustainable.
Who this role is for
The Director of Marketing is a builder at heart. You have grown brands from early stages with limited resources, a small team, and no playbook handed to you. You figure out what works, build the infrastructure around it, and keep moving. You don't need a large budget or a full team to make things happen; you need a clear goal and the autonomy to go after it. Direction and hand-holding are not part of this role; ownership is.
Responsibilities:
You will drive a content output of 5+ pieces per day across our social channels, not by delegating it into existence, but by being hands-on in making it happen. You will own the growth of our social following and treat every post, campaign, and drop as an opportunity to add to it. You will actively identify and pursue revenue-driving opportunities across email, social, and paid channels. You will build the marketing infrastructure from the ground up, the systems, processes, and cadences that don't exist yet. And you will move fast enough than what most teams of similar size accomplish in two years, we accomplish in six months.
● Own all marketing outcomes, audience growth, revenue performance, content output, and channel effectiveness.
● Drive customer discovery, build campaigns and content that bring new customers to Gamer's Choice, and create clear, compelling reasons for collectors and players to sell their inventory to us.
● Generate revenue through the website, identify and execute on opportunities across email, paid media, social, and organic channels that turn our audience into buyers.
● Build our audience, grow our social following to 100K+ on Instagram, TikTok, and YouTube through consistent, high-quality content and community engagement.
● Activate the email list, treat it as a direct revenue channel, not a broadcast tool. Build flows, campaigns, and offers that drive repeat purchases and consistent sales.
● Build hype for the new store launch, own the marketing strategy around our retail launch from awareness to opening day, making it a moment the community shows up for.
● Build the marketing infrastructure from scratch, the workflows, tools, processes, and cadences that don't exist yet are yours to create.
● Identify and pursue influencer, creator, and partnership opportunities that grow the brand authentically within the TCG community.
● Implement attribution and analytics frameworks so performance is measu