Nasoft is Hiring for Governance and Management Institute (GMI).
We’re seeking a dynamic Marketing Officer to drive the promotion of our executive training programs and play a key role in expanding our impact across corporate clients and senior professionals.
Key Responsibilities:
- Develop and implement strategic marketing plans to promote GMI’s professional training programs to corporate clients and executives.
- Manage and optimize advanced digital marketing campaigns (Meta, Google Ads, LinkedIn Campaigns) with a strong focus on B2B lead generation and corporate client acquisition.
- Monitor and analyze marketing performance to deliver clear data-driven insights to optimize campaign effectiveness, scaling efforts and prepare reports with actionable insights.
- Support the planning and execution of specialized events, webinars, and thought leadership forums aimed at C-suite and senior decision-makers.
- Identify and build partnerships with corporate clients, industry associations, and key stakeholders to expand GMI’s network and reach.
- Act as a strategic partner to the Training Division by aligning marketing initiatives with business objectives and growth targets.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 5 years of experience in marketing, preferably in the training, education, or professional services sectors.
- Proven experience in B2B marketing and dealing with corporate clients or senior professionals.
- Excellent command of English and Arabic (spoken and written).
- Strong understanding of digital marketing tools and analytics platforms (Google Ads, Meta Business Suite, LinkedIn Campaign Manager).
- Creative thinker with high attention to detail, brand positioning, and visual identity.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Familiarity with content marketing, CRM systems, and lead generation strategies is a plus.
Job Type: Part-time
Location: Cairo