About Moonbug Entertainment
Thank you for considering the Associate Retail Marketing Manager role with Moonbug Entertainment, an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow. The company is behind some of the biggest kids’ entertainment brands in the world including CoComelon and Blippi. Moonbug believes every child should have access to our entertaining and enriching content, which is why our shows are available on more than 150 video platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids. Moonbug is also a global leader in pre-school music and audio experiences, available on 100+ audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, toys, games, books, live events, and even theme park exhibits.
Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond.
📍London, Camden | Office based | Benefits including Free Private Healthcare, Enhanced Maternity and Paternity leave, matched 5% pension scheme, free yoga/fitness wellbeing classes, free weekly lunch and Friday drinks @ 4pm ✨
The Role
Main objective of the role is to drive awareness and sell-through of consumer products across all touch points of consumer journey across retail, traditional, and digital mediums; via developing and executing compelling campaigns across EMEA and APAC key countries.
Responsibilities
- Develop and execute consumer products retail marketing campaigns & activities to drive consumer products awareness and sell-through across omni-channel product distribution from ideation to day-to-day execution.
- Develop relationships with the key partners including key retailers and licensees.
- Support development of the retail marketing strategies for the identified markets.
Consumer products retail marketing campaigns & activities
- Together with the Retail Marketing Director, develop and manage consumer products retail marketing campaigns and product launches across identified countries from ideation to execution.
- Track and optimise performance of paid advertising campaigns with selected retailers and licensees.
- Create post – campaign analysis.
- Brief creative teams for campaigns and assets creation, to develop compelling consumer products retail marketing materials including POS displays, social media posts, video retail creatives, digital assets. Provide the relevant teams with all the information needed and ensure all marketing materials are aligned with brand identity and guidelines.
- Lead the Amazon shop creative with product update and Amazon paid media.
- Influencers management & marketing: identify, negotiate, and manage paid & organic influencers, agencies relationships.
- Lead B2C newsletter project for the UK market from ideation to execution.
- Seek for new marketing opportunities to drive consumer products awareness with the key retailers and licensees.
- Lead the localization and distribution of brand marketing assets across key territories and emerging growth markets.
- Budget management: monitor the partners & agencies invoices and payment; onboard new suppliers.
- Expand knowledge on the latest media and retail trends.
Building relationships with external and internal stakeholders
- Build strong relationships with marketing and commercial teams across key retailers, licensees, and agents to drive awareness of consumer products and support sell-in marketing ideas and campaigns.
- Develop strong relationships with internal stakeholders including marketing teams of other lines of business; legal, paid media, creative teams to represent consumer products & retail marketing and develop compelling integrated marketing campaigns.
- Collaborate with the wider CPE team members and cross-functional Moonbug teams to support to drive cross-functional integrated marketing campaigns, including sourcing competition prizes, collaboration with Content Distribution and Gaming teams.
Consumer products & retail marketing strategy support
- Prepare retail marketing pitch decks to support sell-in and joint-business planning with licensees and retailers.
- Support with data and insights to develop consumers’ profile.
- Lead the development of franchise calendars for the key countries, including all LOBs such as content, gaming, experiences, events, product launches, retail marketing campaigns and tentpoles.
- Analyse markets and competitors to keep up to date and develop innovative competitive retail marketing campaigns.
Professional development
- Attend trade shows, trainings, conferences, and marketing events to stay up to date and cultivate business relationships.
Requirements – Essential
- 3+ years relevant licensing, product, and/or retail marketing experience in a similar role, preferably from entertainment brands that have multiple consumer touchpoints (e.g. content, consumer products, experience, gaming etc.)
- Experience in operational marketing & omnichannel approach.
- Organic and paid social media knowledge and experience.
- A self-starter with a positive attitude and can-do approach.
- Proven ability to build and maintain strong relationships with internal and external stakeholders.
- Cross-functional teamwork knowledge, how to navigate and connect the dots.
- Thrives in fast-paced environments, demonstrating high adaptability to shifting priorities while maintaining meticulous attention to detail.
- Able to work independently while supporting several team members in multiple locations and time zones.
- Excellent interpersonal skills with strong written and verbal communication skills.
- Proficient with Microsoft Office Suite (especially PowerPoint, Word and Excel).
Requirements – Desirable
- Knowledge of International markets (e.g. EMEA and APAC), and confidence to work across multi-cultural environments.
- Knowledge of an additional language to English is an advantage.
- Amazon AMS knowledge and experience