Senior Performance Marketing Manager

KingMakers is a proudly African company shaping the future of sports and iGaming entertainment across the continent.

Since 2018, we’ve been building platforms, including BetKing and SuperSportBet, that bring millions of fans closer to the excitement of play through technology, integrity, and innovation.

Currently operating in Nigeria, South Africa and Zambia, we’re part of a new generation of African businesses redefining what quality, trust, and entertainment look like in our industry.

Our vision is clear: to be the home where Africa plays.

At KingMakers, we move fast, stay curious, and hold ourselves to high standards of performance and accountability. We believe great products don’t just entertain - they build connection, opportunity, and pride across the communities we serve.


We are at a key moment in how we scale performance marketing across our markets.

We are building in-house capabilities to take greater ownership of our acquisition strategy, execution, and long-term growth. This role will be central to that journey.

We’re looking for a Senior Performance Marketing Manager to own acquisition performance in South Africa, while helping shape how we leverage opportunities across multiple markets. This is not just a channel management role - it’s a builder role.

You will combine strategic leadership with hands-on execution, manage and grow a team, and play a key role in building a high-performing, in-house function from the ground up.

If you’re someone who enjoys owning outcomes, working close to the data, and building something from scratch in a high-growth environment, this is the role for you.

What You’ll Be Doing

Own the performance strategy

· Define and execute the performance marketing strategy across paid channels (Meta, Google and beyond).

· Own key acquisition metrics: FTDs, CPA, New User NGR, LTV and overall channel efficiency.

· Shift optimisation from short-term CPA to long-term customer value.

Drive execution and performance

· Stay close to daily campaign performance and optimization.

· Step into hands-on execution when needed.

· Ensure best-in-class campaign setup, tracking and reporting.

Build and lead the team

· Hire, manage and develop Performance Marketing Specialists.

· Create a high-performance culture with clear ownership and accountability.

· Set the structure for a scalable in-house function.

Manage partners and stakeholders

· Manage external partners, platforms and commercial relationships.

· Work closely with Product, Data and Marketing teams.

· Deliver clear weekly and monthly performance reporting to stakeholders.

Build for scale

· Contribute to expanding performance marketing into new markets over time.

· Help define how performance marketing operates across the group.

· Continuously improve processes, tools and ways of working.

Requirements

What We’re Looking For

Experience

• 6+ years in performance marketing with leadership experience.
• Strong hands-on experience across Meta, Google and other paid channels.
• Background in high-performance environments (iGaming, fintech, eCommerce or agencies).
• Experience managing large budgets and delivering against performance targets.

Commercial & analytical mindset

• Strong data-driven approach to decision making.
• Ability to understand and explain performance drivers, not just report numbers.
• Comfortable redefining business metrics into actionable performance marketing KPIs.

Leadership & profile

• A hybrid operator: strategic thinker who can also execute.
• Experience managing or mentoring team members.
• Strong stakeholder management and communication skills.
• Comfortable working in fast-paced, evolving environments.

Nice to Have

· Experience in iGaming or betting.

· Experience building or scaling an in-house performance marketing team.

· Exposure to non-self-serve channels and partner management.

How We Measure Success

· At 6 months

• Strong and consistent performance across paid marketing channels, with a clear optimisation roadmap in place.
• Increased visibility on performance drivers, reporting, and decision-making inputs.
• Managing growth of internal capabilities and expertise across key performance marketing roles.
• Effective collaboration across internal teams and external partners.

· At 12 months

• Performance marketing is fully embedded and scalable.
• Expansion into new markets underway.
• A high-performing team is in place and operating independently.
• Clear contribution to business growth across markets.

Benefits

· Pension Fund (Liberty Life): Company-supported retirement plan with employer matching contributions.

· Medical Aid (Discovery Health): Company contribution towards your monthly medical cover premiums.

· Comprehensive Group Risk Cover: Includes life insurance, disability income protection, critical illness benefit, and funeral cover for you and eligible dependants, as per scheme rules.

· Performance Bonus: Discretionary bonus aligned with individual impact and overall contribution.

· Employee Wellness Programme (ICAS / October Health): Confidential counselling and holistic support services available to you and your immediate family.

· Annual Leave & Birthday Day Off: 20 working days of annual leave per year, plus one additional paid day off on your birthday.

· Work From Anywhere (10 Days): Up to 10 business days per year to work remotely from a location of your choice.

· Hybrid & Flexible Working: This role follows a hybrid model with 3 days in-office and 2 days remote, structured around team and operational needs. This position is based in Cape Town; candidates must be located there or willing to relocate. Regular in-office attendance on designated days is a core requirement of the role.

· Parking: Complimentary company-supported parking at our office, providing easy access to a prime professional workspace.

*Eligibility for the discretionary bonus depends on the onboarding cycle and start date; employees joining after a certain point in the year may not be eligible for the 2026 cycle.

KingMakers is an equal opportunity employer committed to building diverse and inclusive teams that reflect the communities and markets we serve across Africa. In line with our commitment to diversity, equity and inclusion, we encourage applications from candidates of all backgrounds and identities as our commitment to creating an environment where everyone has the opportunity to thrive. In accordance with our Employment Equity goals, preference may be given to candidates from designated groups, where appropriate.