Content and Social Media Manager (SuperSportBet)

KingMakers is a proudly African company shaping the future of sports and iGaming entertainment across the continent.

Since 2018, we’ve been building platforms, including BetKing and SuperSportBet, that bring millions of fans closer to the excitement of play through technology, integrity, and innovation.

Our vision is clear: to be the home where Africa plays. At KingMakers, we move fast, stay curious, and hold ourselves to high standards of performance and accountability. We believe great products don’t just entertain — they build connection, opportunity, and pride across the communities we serve.

SuperSportBet is recruiting a Content and Social Media Manager to join the marketing team in Cape Town. The key outcome of the role will be to own and lead the content and organic social media strategy and implementation plan across owned social media channels in both SA and Zambia. The role will be tasked with focusing on top of funnel brand reach, visibility, engagement, sentiment measures and driving organic traffic to the website.

Core aim of the role: Build sustained brand visibility and audience engagement through relevant, high-quality content that strengthens brand presence and drives organic demand.

Requirements

• The role requires high levels of functional experience in both content creation and amplification into owned social media channels and must demonstrate a proactive and creative approach to content generation across pillars and channels, driven by trends and insights.
• 3 to 6 years – experience in a similar role.
• Category experience is an advantage, but experience across telecoms | Ecommerce categories will be considered
• Must demonstrate a mix of strategic and execution experience.
• Must demonstrate experience and excellent competency of social media channels ad accounts.
• Must demonstrate equal mix of experience and competency across content creation and social media channel mechanics and analytics.
• Expertise in brand storytelling and the ability to craft compelling, on-brand narratives across social platforms including the ability to create own visuals using tools such as Canva
• Demonstrated experience of prioritizing and planning campaigns in advance.
• Must be excellent user of social media tools such as Sprout | Brandwatch
• Competency in using project management tools such as Click Up | Trello | Asana is required
• Google Analytics competency is a strong advantage
• Demonstrated experience retaining agile behaviours while still introducing functional maturity

Key Deliverables

• Content Creation strategy and Monthly content calendar
• Create and oversee the content creation strategy and execution across content pillars
• Create a content ecosystem and manage a range of resources including internal, agency and content collaborators.
• Working closely with the rest of marketing, own the content calendar including alignment to key sporting fixtures, brand campaigns and other brand activity. Ensure that this calendar is highly visible and aligned with the rest of the business
• Work cross functionally with design resources to implement content visuals
• Work closely with web and SEO functions to ensure content supports organic website traffic
• Demonstrate deep understanding of the brand identity, tone of voice, and values, and ability to maintain these consistently across all content and social media activities.

Social Media Channel Execution

• Define social media channels relevant to content, platform and audience
• Ensure that these channels represent the brand and are relevant to audience
• Ensure that social media channels are optimized to deliver traffic to website. Use all available tools to improve customer experience between social media and website
• Manage the team to publish all content across relevant platforms, on time and in full including relevant links
• Work closely with the community management team to ensure that all customers asking for help via DM’s and on-page messages are directed to the right channels to assist them
• Work closely with the paid media to integrate organic and paid media efforts across platforms to optimize ad performance
• Implement brand paid media campaigns as needed

Trends & Insights

• Using tools available, keep a close eye on industry relevant trends and brand reputation issues AND have strategies in place to quickly inform and adapt to these.
• Ensure content planning is proactive and reflective of these trends
• Continually up to date on all social media trends, platform changes and keep the business updated

Analytics & Reporting

• Must demonstrate strong analytical skills to track and interpret functional performance measures and deliver weekly and monthly high level performance data
• Must demonstrate ability to convert this data into actionable insights that guide content strategy
• Demonstrate the ability to create detailed reports

Functional Leadership

• Lead and built a strong internal team to deliver on time and in full, but also remain hands on as required given the small team
• Establish clear content standards, approval processes and ways of working across all resource (internal and external)
• Attitude of building for the future, building internal skills
• Establish ways of working across resources, ensuring brand alignment and audience relevance
• Cross functional collaboration must be at the heart of all activity including internal and external
• Budget management of allocated Social media Budget

Given the critical nature of content | social media channels, the role requires the following attitudes and behaviours:

• Hands on approach and attitude to take accountability across content pillars and social media channels
• Strong action orientation and desire to take accountability for the function
• High attention to detail and the ability to manage multiple projects at the same time
• High action orientation balanced by alignment to brand and outcome
• Managing the day - to - day details AND having a proactive future focused approach
• Strong communication and interpersonal skills, with confidence and maturity to engage cross functionally with other teams to ensure delivery
• Deep love and understanding of sports
• Entrepreneurial attitude. Take ownership | spend effectively | make decisions based on priority AND still retain your agility to move quickly and take advantage of opportunities.

Measures of Success

• Users reached | video views | Engagement rates | Sentiment | Clicks
• Organic website traffic
• Business operational measures such as FTB’s | MAU’s
• Campaign effectiveness: On time | in full | aligned to brand and calendar

How You Do It – Our CROWNS, Our Values

At KingMakers, our CROWNS values aren’t posters on the wall — they’re how we work and win together:

• Customer First: Build with and for our customers. Always deliver meaningful value.
• Raise the Bar: Take initiative, own outcomes, and push for better every time.
• Operate with Candor: Be open, clear, and constructive. Speak truth with kindness.
• We Build Together: Collaborate, share the load, and succeed as a team.
• No Hesitation, Never Reckless: Move boldly and responsibly. Own your risks.
• Speed & Iteration: Act fast, learn fast, improve fast. Progress beats perfection.

Benefits

• Pension Fund (Liberty Life): Company-supported retirement plan with employer matching contributions.
• Medical Aid (Discovery Health): Company contribution towards your monthly medical cover premiums.
• Comprehensive Group Risk Cover: Includes life insurance, disability income protection, critical illness benefit, and funeral cover for you and eligible dependants, as per scheme rules.
• Performance Bonus: Discretionary bonus aligned with individual impact and overall contribution.
• Employee Wellness Programme (ICAS / October Health): Confidential counselling and holistic support services available to you and your immediate family.
• Annual Leave & Birthday Day Off: 20 working days of annual leave per year, plus one additional paid day off on your birthday.
• Work From Anywhere (10 Days): Up to 10 business days per year to work remotely from a location of your choice.
• Hybrid & Flexible Working: This role follows a hybrid model with 2 days in-office and 3 days remote, structured around team and operational needs. This position is based in Cape Town; candidates must be located there or willing to relocate. Regular in-office attendance on designated days is a core requirement of the role.
• Parking: Complimentary company-supported parking at our office, providing easy access to a prime professional workspace.

*Eligibility for the discretionary bonus depends on the onboarding cycle and start date; employees joining after a certain point in the year may not be eligi