Head of Paid Search

Dear Paid Search Leader,

If you’ve been searching through countless lifeless job listings on Seek…

Almost slipping into a deep coma from the “We’re looking for a highly experienced Google Ads Manager... blah blah blah” job adverts…

And you’re looking for an exciting opportunity to join the fastest growing digital agency in the country…

Then this will be the most important job listing you ever read.

Here’s why…

My name is Sabri Suby and I am looking for a sharp and switched on Head of Paid Search to join my team.

But not any old manager, no.

You must be a Team Leader that is able to take our Paid Search guardians down the AdWords rabbit hole...

Now, a little about me…

I run King Kong.

We are a full-service digital marketing agency that is growing FAST!

For the last three years, we’ve been ranked as the fastest-growing digital agency…

And the 17th fastest growing company in the country by The Australian Financial Review…

But it’s not just me.

My business consists of…

95 Of The Wildest, Most Passionate Bunch Of Lunatic Marketers You’ve Ever Worked With…

And this is just one of the reasons we’ve been named in the Top 100 Coolest Companies in Australia 2016, 2017 and 2018 by Anthill Magazine.

We’ve also been named the 9th most innovative media company in Australia by the AFR.

We were also named one of the BEST PLACES TO WORK in Australia & New Zealand and the 9th most innovative media company in Australia by the AFR.

Look, the list goes on and on…because we’ve seriously won more awards than you can shake a stick at…

But enough about us, what about you…

Are you…

• Capable of changing the state of a prospecting buyer from just-browsing to itching, can't sleep, must buy in 80 characters or less?
• Tired of working hard with little fun or reward?
• Ready to take on an amazing role amongst an awesome team where every day is about being the best you can be?
• Deadly serious about having the strongest gif game in the office?
• Frustrated with the lack of training and support you currently receive?
• Ready to take on the challenge and be the best...for one of the fastest-growing companies in the country?

But Before You Get ALL Excited…I’ll Stop You There...

Because this role won’t be easy.

We’re a fast-paced agency who demands nothing but the very best.

We have thousands of customers and hundreds of clients in every niche you can think of…

From dentists to doctors, home builders to home loan providers.

And we are truly an end-to-end agency.

It's quite a workload.

And, as such…

We're looking for a Head of Paid Search (Google AdWords, PPC, SEM) that is hungry to lead a team of bright individuals and drive the success of our paid search clients.

But enough about us, what about you...

You will be a proactive leader, you will assist in developing department processes and implementing strategies to ensure your team is supported and achieving department KPIs.

You will be responsible for identifying, implementing and updating training and development opportunities for the Paid Search team. You will be responsible for managing the department’s incoming workload and distributing the responsibilities accordingly.

In addition, you will manage your own portfolio of clients because we believe it's important to remain on the tools as a specialist. You will be responsible for managing client’s pay-per-click campaigns (Google AdWords & YouTube Ads) from the build to management phase. Your work will focus on driving the maximum number of conversions at the lowest acquisition cost possible to ensure maximum ROI for the client.

This role has minimal client-facing time, our Account Management team takes the lead in communicating with and educating our clients, leaving you to focus on building, optimising and managing paid search campaigns.

We’re looking for a Head of Paid Search that can:

• Take full responsibility for managing the Paid Search team in their day-to-day responsibilities, including performance management and professional development plans for team members.
• Mentor and train the Paid Search team, ensuring the quality of work is of a high standard.
• Establish and document processes for the effective delivery of the Paid Search function.
• In collaboration with Senior Management, develop and manage an appropriate Key Performance Indicator (KPI) structure for the Paid Search team.
• Assist your team in troubleshooting client issues.
• Be the first level of escalation for client-related issues for the Company.
• Assist in the facilitation of recruitment, onboarding/offboarding and performance management lifecycle of your team members.
• Lead the growth of the Paid Search division through innovation and results.
• Distribute and manage client work appropriately across the Paid Search team.
• Collaborate with other Departments with regards to processes and policies that impact on or are impacted by the Paid Search function.
• Ensure communication between the Paid Search team and other departments of the business is succinct and proactive.
• Prepare reporting and feedback for Senior Management on the department's performance to aid in the business decision making process.
• Perform key responsibilities of a paid search specialist for a portfolio of clients and internal campaigns.
• Setup, manage and optimise campaigns on Google AdWords and YouTube.
• Analyse analytics to identify areas of opportunity and utilise conversion rate optimisation tactics (i.e. A/B, split-testing etc) to achieve maximum ROI.
• Communicate effectively with and educate Account Managers who build the day-to-day client relationship.
• Be invested in each client's business as though it were your own.
• Prepare performance analysis reports and make recommendations for corrective modifications with a view to ongoing optimisation.
• Keep your finger on the pulse of the Paid Search industry to identify opportunities within Paid Search for the benefit of both the Company and their clients.

So...If you’ve been looking for your opportunity to get your foot in the door with a fast-growing company...

Take ownership of a multitude of clients and prove you have what it takes to succeed…

Then this job description has no doubt been like a breath of refreshingly crisp winter air…

Here’s What To Do Next...

Please take the time to write a Cover Letter that tells me about YOU.

Not some wishy-washy cover letter like…

“I’m 29-year-old Virgo from Fitzroy - who enjoys Haiku, turmeric lattes and Ellen Degeneres”…

No.

I want the details.

The juice.

The nitty-gritty.

Specifically why you think you would be the perfect fit for this role.

If you can’t take the time to do this.

Please don’t waste my time or yours by applying.

Best of luck.

Sabri

P.S. If this job description excited you even just a little bit. And you believe that you are indeed the Fearless AF Account Manager I'm looking for.

Then please write and send your cover letter ASAP as we're currently interviewing for this position and I'm sure it will get filled fast.

Who knows. Maybe it will be a fit and maybe it won’t.

And maybe, just maybe, this will turn out to be the best job you've ever had.

Please also provide a Cover Letter with your application. Applicants without one will not be considered.

Requirements

• 2+ year of experience in a leadership role.
• 5+ years of PPC experience.
• Advanced Excel experience.
• Excellent client escalation abilities.
• Demonstrated experience in building and managing AdWords campaigns.
• Google AdWords & Analytics certified.
• Excellent time management skills.
• Excellent communication skills.
• Company First mindset.
• Data-driven decision making.

Benefits

What we're offering:

• Extensive training and full support - we take training very seriously and will provide you with the industry's very best training, giving you the knowledge and confidence needed for greatness.
• Generous salary - we want Australia's best talent and reward as such.
• Newly renovated headquarters in South Yarra (just off Chapel St.), close to cafes and public transport.
• Driven and vibrant team of the country's most switched on digital marketers and growth experts (who actually walk the walk).
• Amazing growth prospects and upward mobility, build an empire within our fine progressive company.

We move at a lightning pace! Only successful candidates will be contacted. If you haven't been invited via email to complete an interview kit within 5 business days after submitting your application, unfortunately you haven't been successful this time around!